Zinai Digital IT Services Pvt. Ltd. is looking for a creative and proactive Social Media Marketing Executive with a strong interest in video content creation, social media marketing, and digital trends.

This role involves creating engaging content for Zinai Digital as well as our clients across different industries. The ideal candidate should be able to take an idea from concept to final video, including content planning, scripting, shooting, editing, and publishing.

Freshers are welcome to apply, provided they have a genuine interest in social media and can demonstrate their creativity and video creation/editing skills through personal projects, college projects, Instagram pages, YouTube channels, or a portfolio.

Key Responsibilities

- Develop creative social media content ideas for Zinai Digital and our clients.
- Create engaging and original short-form videos for Instagram, Facebook, LinkedIn, and other platforms.
- Produce a minimum of 3 Reels per week and 1 YouTube video per week.
- Plan video concepts, write scripts, develop hooks, and create storyboards.
- Shoot and edit videos independently using smartphones, cameras, and appropriate editing tools.
- Edit videos with cuts, transitions, captions, graphics, music, sound effects, animations, and other engaging elements.
- Create content based on current social media trends while maintaining brand identity.
- Adapt content for different clients, industries, audiences, and marketing objectives.
- Create thumbnails, captions, hooks, and supporting social media content.
- Research trending topics, formats, sounds, and content styles.
- Use AI tools for ideation, research, scripting, editing assistance,



and content optimization.
- Combine AI-assisted workflows with original human creativity and storytelling.
- Monitor content performance and suggest improvements.
- Work closely with the SEO, digital marketing, design, and client servicing teams.
- Maintain a content calendar and ensure timely delivery of weekly content.

Required Skills

- Strong interest in social media and video content creation.
- Basic to positive video editing skills.
- Ability to create videos from concept to final output.
- Knowledge of editing tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, After Effects, or similar tools.
- Understanding of Instagram Reels and YouTube content.
- Good sense of creativity, storytelling, framing, pacing, and visual presentation.
- Ability to identify and adapt to social media trends.
- Good communication and teamwork skills.
- Willingness to learn new tools, platforms, and techniques.
- Ability to meet deadlines and manage multiple content requirements.

AI & Creativity

We encourage the use of AI tools to improve productivity and explore new creative possibilities. However, we are not looking for someone who depends entirely on AI to create content.

The candidate should bring their own creative ideas, concepts, storytelling, shooting,



and editing skills. AI should be used as a supporting tool rather than a replacement for creativity.

Weekly Content Requirement

The selected candidate will be expected to create approximately:

- 3 Reels per week
- 1 YouTube video per week
- Additional social media content based on client requirements and campaigns

Freshers Are Welcome

Freshers and recent graduates are encouraged to apply.

You do not necessarily need professional experience if you can demonstrate your creativity and ability through:

- Personal Instagram/Reels
- YouTube videos
- College projects
- Freelance projects
- Personal video projects
- Content created using editing tools
- A creative portfolio

What matters most is your creativity, willingness to learn, and ability to create engaging video content.

Preferred Qualifications

- Degree/Diploma in Digital Marketing, Mass Communication, Media, Design, Marketing, or a related field is an advantage.
- Previous internship or project experience in social media or content creation is an advantage.
- Knowledge of digital marketing and SEO is a plus.
- A portfolio of Reels, YouTube videos, or other video content is highly preferred.

What We’re Looking For

We are looking for someone who is:

- Creative and idea-driven
- Passionate about video creation
- Hands-on with video editing
- Proactive and willing to experiment
- Trend-aware
- Willing to learn
- Good at storytelling
- Responsible with deadlines
- A strong team player

Pay: From ₹12,000.00 per month

Benefits:

- Work from home

Work Location: In person

📌 Social Media Marketing Executive – Video Content (India)
🏢 Zinai Digital
📍 India