MARKETING EXECUTIVE – IVF CENTRE

Department: Marketing & Business Development
Location: Pravi Global IVF
Reports to: Centre Head / IVF Specialist

Job Summary

We are looking for an energetic and target-oriented Marketing Executive to increase awareness of the IVF centre, generate genuine patient enquiries and build strong referral and professional networks.

Key Responsibilities

1. Patient Lead Generation

- Generate new enquiries for IVF, IUI, fertility consultation and related services.
- Develop and execute local and digital patient-acquisition activities.
- Follow up with leads received through calls, WhatsApp, website, social media and campaigns.
- Maintain proper records of leads, follow-ups, appointments and conversions.

2. Doctor & Referral Networking

- Build professional relationships with gynaecologists, physicians, hospitals, diagnostic centres and healthcare professionals.
- Conduct regular visits and introduce the centre's fertility services.
- Develop referral networks in assigned areas.
- Organise CME meetings, doctor meetings and awareness programmes where appropriate.

3. Local Marketing

- Conduct field marketing in residential areas, hospitals, clinics and relevant community locations.
- Identify opportunities for fertility camps, awareness programmes and educational seminars.
- Promote the centre within the assigned geographical area through ethical healthcare marketing.

4. Digital Marketing Support

- Coordinate with the digital marketing team for Google, Facebook and Instagram campaigns.
- Monitor incoming digital enquiries and ensure timely follow-up.
- Support social-media campaigns, webinars and fertility-awareness initiatives.
- Collect patient FAQs and feedback to improve marketing communication.

5. Patient Conversion & Follow-up

- Communicate professionally with prospective patients.




- Understand their basic requirements and guide them towards appropriate consultation.
- Coordinate appointments with the counselling and clinical teams.
- Maintain systematic follow-up without making misleading medical claims.

6. Reporting

- Maintain daily/weekly reports of:
- Leads generated
- Calls and follow-ups
- Appointments booked
- Consultations completed
- IVF/IUI conversions
- Referral sources
- Marketing activities
- Analyse which marketing channels generate quality patients.

Required Qualifications

- Graduate in Marketing, Business Administration, Healthcare Management or any relevant field.
- Experience in healthcare, hospital, IVF, fertility or pharmaceutical marketing preferred.
- Good communication and interpersonal skills.
- Basic knowledge of digital marketing and social media.

Experience

1–3 years of marketing/business development experience, preferably in healthcare or fertility services.

Key Skills

- Excellent communication and convincing skills
- Strong networking ability
- Field-sales and relationship-management skills
- Lead generation and follow-up
- Basic knowledge of digital marketing
- Good Excel/CRM reporting skills
- Target-oriented and self-motivated
- Professional and ethical approach to healthcare marketing

Performance Indicators / KPIs

- Quality leads generated
- New patient consultations
- IVF/IUI enquiries and conversions
- Referral-network development
- Corporate/community outreach
- Follow-up effectiveness
- Cost-effectiveness of marketing activities
- Monthly achievement against assigned targets

Personal Attributes

Energetic Confident Presentable Persuasive Responsible Target-oriented Patient-friendly Ethical

Role Objective

To build the centre's visibility, generate quality fertility leads and convert enquiries into consultations through ethical, qualified and patient-centric marketing.

Pay: ₹9,975.57 - ₹33,757.86 per month

Work Location: In person

📌 marketing executive ivf centre (Delhi)
🏢 PRAVI IVF & Fertility Centre
📍 Delhi