Key Responsibilities:

- Develop and implement the company's overall digital marketing strategy.
- Plan monthly and quarterly digital marketing campaigns.
- Manage and guide the digital marketing team.
- Set marketing targets, KPIs, and performance goals for the team.
- Oversee Google Ads, Meta Ads, SEO, Social Media, and other digital channels.
- Plan and manage digital marketing budgets.
- Monitor campaign performance, leads, conversions, CPL, CPA, and ROAS.
- Identify opportunities to improve lead quality and overall marketing ROI.
- Review and approve campaign strategies, creatives, and promotional activities.
- Coordinate with the sales team to improve lead conversion and understand lead quality.
- Analyse marketing reports and make data-driven decisions.
- Conduct competitor and market analysis.
- Develop strategies for promoting travel packages, seasonal offers, and new destinations.
- Coordinate with content, design, sales, and other teams for marketing campaigns.
- Manage external agencies, freelancers, or vendors when required.
- Track overall website traffic, organic growth, paid traffic, and lead generation.
- Stay updated with the latest digital marketing trends, advertising platforms,



and industry developments.

Requirements:

- 4–6+ years of experience in Digital Marketing / Performance Marketing.
- Proven experience managing digital marketing campaigns and teams.
- Strong knowledge of Google Ads, Meta Ads, SEO, Social Media, and Lead Generation.
- Good understanding of marketing KPIs such as CPL, CPA, CTR, Conversion Rate, ROAS, and ROI.
- Experience managing marketing budgets.
- Solid analytical and decision-making skills.
- Excellent communication and team management skills.
- Ability to develop and execute marketing strategies independently.
- Experience in the travel, tourism, hospitality, or similar industry is an advantage.

What We Offer:

- Competitive salary based on experience and skills.
- Performance-based growth opportunities.
- Leadership and career development opportunities.
- Professional and supportive work environment.
- Opportunity to lead digital marketing for a growing travel brand.

Job Title:

Digital Marketing Manager

Experience:

4–6+ Years

Pay: ₹27,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Manager (Odisha)
🏢 Urban Yatra
📍 Odisha