About Siddh Aushadhi

Siddh Aushadhi is an Ayurveda and wellness brand focused on bringing traditional Ayurvedic ingredients and formulations into modern everyday wellness.

We are looking for a Senior Brand & Growth Strategist with 5-6 years of experience to take ownership of our brand and marketing strategy and help drive the next phase of our growth.

This is a strategic, hands-on role for someone who can understand the business, identify opportunities, build strong marketing strategies and work closely with creative and execution teams to turn those strategies into measurable results.

Key Responsibilities:
Brand & Marketing Strategy

- Develop and own the overall brand and digital marketing strategy for Siddh Aushadhi.
- Define target audiences, customer segments, positioning, messaging and communication pillars.
- Develop strategies to strengthen brand awareness, credibility, engagement and customer acquisition.
- Identify opportunities to differentiate Siddh Aushadhi within the Ayurveda and wellness market.
- Ensure consistency in brand messaging across website, social media, campaigns and other customer touchpoints.

Growth Strategy

- Develop and implement strategies focused on customer acquisition, conversion, retention and revenue growth.
- Identify new growth opportunities across products, channels, audiences and campaigns.
- Analyse marketing performance and convert data into actionable business decisions.
- Develop and test recent marketing approaches, campaigns, offers and customer journeys.
- Work closely with performance marketing teams to improve campaign effectiveness and ROI.

Content & Social Media Strategy

- Own the strategic direction of content and social media.
- Develop content pillars, campaigns, themes and channel-specific strategies.
- Guide content and creative teams through clear strategic briefs.




- Ensure content supports larger brand and business objectives rather than being focused only on trends.
- Monitor content performance and continuously improve the strategy based on insights.

Website & Conversion Strategy

- Develop strategies to improve website performance, user experience and conversion rates.
- Identify opportunities across product pages, landing pages, website copy, CTAs and customer journeys.
- Use website analytics and user behaviour data to identify conversion gaps.
- Work with the website team to implement and test improvements.

Market & Competitor Research

- Conduct market, competitor and consumer research.
- Track trends in Ayurveda, wellness, D2C, e-commerce and consumer behaviour.
- Analyse competitor positioning, communication, campaigns, offers and customer acquisition strategies.
- Identify market gaps and translate insights into actionable marketing opportunities.

Campaign Planning & Execution

- Lead marketing campaigns from strategy and ideation through execution and analysis.
- Define campaign objectives, audiences, messaging, channels, creative direction and KPIs.
- Coordinate with content, design, performance marketing, website and external teams.
- Evaluate campaign performance and use learnings to improve future campaigns.

Reporting & Leadership

- Track key marketing and business metrics and regularly report insights to management.
- Present strategic recommendations backed by data and market research.
- Work with internal teams and external agencies/partners to ensure effective execution.




- Take ownership of marketing priorities and drive projects from strategy to completion.

Requirements

- 5–6 years of experience in brand strategy, digital marketing, growth marketing, marketing strategy or a related field.
- Proven experience developing and executing marketing strategies.
- Strong understanding of brand building, digital marketing, content marketing and customer acquisition.
- Strong understanding of consumer behaviour, positioning and marketing funnels.
- Experience working with creative, content, performance marketing and website teams.
- Strong analytical and problem-solving skills.
- Ability to interpret marketing data and turn insights into actionable strategies.
- Excellent communication and presentation skills.
- Strong ownership and ability to work independently.
- Commercial mindset with an understanding of how marketing contributes to business growth.

Preferred Experience

Experience in any of the following industries will be an advantage:

- Ayurveda & wellness
- D2C
- FMCG
- Beauty & personal care
- Healthcare
- E-commerce
- Lifestyle brands

Experience with GA4, Google Search Console, Meta Ads Manager, Microsoft Clarity, SEO tools, CRM/email marketing platforms and website analytics will be an added advantage.

What We're Looking For

We are looking for someone who can think beyond individual marketing activities.

You should be able to understand the business, identify the right audience, determine how the brand should be positioned, develop the right strategy and work with the team to execute it effectively.

This role is ideal for a strategist who is equally comfortable with thinking, analysing and executing.

Pay: ₹40,000.00 - ₹50,000.00 per month

Advantages:

- Flexible schedule
- Paid time off

Work Location: In person

📌 Brand & Growth Strategist (India)
🏢 Siddh Aushadhi
📍 India