About the Role

Transorze Solutions is looking for an experienced and results-driven Performance Marketing Specialist to lead and scale our digital lead-generation campaigns across Meta, Google Ads, and other digital marketing platforms.

The ideal candidate should have a strong track record of generating 10,000+ leads per month through performance marketing campaigns and should be highly focused on lead quality, conversion, cost efficiency, and measurable business results.

This is a hands-on role for someone who can independently plan, execute, optimize, and scale high-budget digital campaigns.

Key Responsibilities

- Plan, launch, manage, and optimize campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
- Generate and scale 10,000+ qualified leads per month across multiple campaigns.
- Develop performance marketing strategies for different courses, locations, audiences, and campaign objectives.
- Continuously monitor CPL, CPA, CTR, CPC, conversion rate, lead quality, and ROAS.
- Analyze campaign and lead data to identify high-performing audiences, creatives, locations, and campaigns.
- Conduct A/B testing of creatives, ad copies, landing pages, audiences, offers, and campaign structures.
- Work closely with the Sales & Marketing team to improve lead quality and admission conversions.
- Build effective retargeting and remarketing campaigns for missed, warm, and existing leads.
- Identify opportunities to reduce CPL while maintaining or improving lead quality.
- Manage campaign budgets and ensure efficient utilization of marketing spend.



Work with creative and content teams to develop high-converting ad creatives, videos, hooks, and copies.
- Set up and monitor Meta Pixel, Google Tag Manager, Google Analytics, conversion tracking, and other tracking systems.
- Prepare regular performance reports with transparent insights, actions, and recommendations.
- Keep up to date with changes in Meta, Google, AI-driven advertising, tracking, attribution, and digital marketing trends.

Required Experience & Skills

- Minimum 5 years of hands-on experience in Performance Marketing / Digital Advertising.
- Proven experience managing Meta Ads and Google Ads at scale.
- Demonstrated track record of generating 10,000+ leads in a month through digital marketing campaigns.
- Experience handling multiple digital marketing platforms and campaigns simultaneously.
- Strong understanding of lead generation and conversion funnels.
- Excellent knowledge of audience targeting, retargeting, lookalike audiences, campaign optimization, and scaling.
- Strong analytical and data interpretation skills.
- Experience with CRM, lead tracking, conversion tracking, and marketing analytics.




- Ability to identify poor-quality lead sources and take corrective action.
- Strong understanding of CPL, CPA, CAC, ROAS, LTV, conversion rate, and funnel performance.
- Experience in the education, training, healthcare, professional courses, or other leadgeneration businesses will be an added advantage.

Must-Have Candidates should be able to demonstrate actual campaign results, including:

- 10,000+ leads generated in a single month
- Campaign budgets handled
- Average CPL achieved
- Lead-to-admission / lead-to-sale conversion performance
- Platforms used
- Examples of campaigns successfully scaled

Candidates without hands-on performance marketing experience or measurable lead-generation results may not be considered.

What We Are Looking For

We are looking for someone who thinks beyond:

“How many leads did the campaign generate?”

The focus should be:

Leads → Qualified Leads → Counselling → Admissions → Revenue

The person should be comfortable taking ownership of the complete digital acquisition funnel and delivering measurable business growth.

Key Performance Indicators (KPIs)

- Monthly lead generation
- Qualified lead percentage
- Cost Per Lead (CPL)
- Cost Per Qualified Lead
- Lead-to-admission conversion
- Customer Acquisition Cost (CAC)
- Campaign ROI / ROAS
- Budget utilization
- Conversion funnel performance
- Growth in admissions and revenue generated through digital channels

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Performance Marketing Specialist (Ambalathara)
🏢 Transorze Solutions
📍 Ambalathara