Company: Kaaikani
Location: Madurai
Employment Type: Full-Time
Experience: 0–1 Years

About the Role

We are looking for a creative and performance-driven Digital Marketing Executive to manage our digital marketing activities end-to-end. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, social media management, content creation, and AI-powered video creation.

The candidate will be responsible for planning, executing, monitoring, and optimizing digital campaigns to improve brand visibility, customer engagement, leads, and conversions.

Key Responsibilities

- Plan and execute digital marketing campaigns across multiple platforms.
- Manage Meta Ads (Facebook & Instagram) from campaign setup to optimization and reporting.
- Plan, execute, and optimize Google Ads campaigns including Search, Display, and other relevant campaign types.
- Handle social media accounts end-to-end, including content planning, posting, engagement, and performance tracking.
- Create engaging AI-generated videos, promotional videos, reels, and marketing creatives using relevant AI tools.
- Develop monthly and weekly social media content calendars.
- Create and coordinate content for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Monitor campaign performance, including reach, engagement, CTR, CPC and leads.




- Analyze campaign and social media performance and provide regular reports.
- Conduct basic competitor and market research to identify new marketing opportunities.
- Coordinate with the design, content, sales, and business teams for campaign execution.
- Continuously test new ad creatives, audiences, content formats, and campaign strategies.
- Stay updated with the latest AI tools, digital marketing trends, advertising updates, and social media algorithms.

Required Skills

- Hands-on experience with Meta Ads Manager
- Hands-on experience with Google Ads & SEO
- Strong understanding of Facebook & Instagram marketing
- Experience in end-to-end social media management
- Ability to create AI-generated marketing videos
- Good understanding of digital marketing analytics and campaign performance
- Creative thinking and strong content ideas
- Ability to independently plan and execute campaigns

Pay: ₹15,000.00 - ₹18,000.00 per month

Benefits:

- Provident Fund

Application Question(s):

- How do you decide the target audience for a new product?
- What would you do if an ad gets valuable reach but no conversions?

Experience:

- Digital marketing: 1 year (Required)

Location:

- Madurai South, Tamil Nadu (Required)

Work Location: In person

📌 Digital Marketing Executive (Madurai)
🏢 Kaaikani
📍 Madurai