Company: CITACT – Caught In The Act

Location: Melbourne, Australia | Remote

Duration: 3 Months

Extension: May be extended up to 6 months based on performance

Stipend: Up-to ₹5,000 per month based on Interview Process

Experience: Prior hands-on marketing experience required

About CITACT, Caught In The Act

CITACT is an Australia-based technology and security solutions company focused on delivering intelligent, connected and end-to-end solutions for modern organisations.

We are looking for a Marketing Intern who already has hands-on experience in marketing and can contribute to campaigns from strategy and planning through execution, creative production, advertising and performance analysis.

This role is ideal for someone who doesn't just want to "learn marketing" but wants to build and execute marketing campaigns.

Role Overview

As a Marketing Intern at Citact, you will work across multiple areas of marketing, including campaign strategy, content planning, graphic design, digital advertising, email marketing, social media and lead generation.

You will be expected to take ownership of marketing activities and help execute campaigns end-to-end.

Key Responsibilities

Marketing Strategy & Planning

- Develop marketing strategies and campaign plans aligned with business objectives.
- Conduct market, competitor and audience research.
- Identify target audiences, customer pain points and relevant marketing channels.
- Develop campaign concepts, messaging and content strategies.
- Build monthly and campaign-specific content calendars.
- Assist in developing lead-generation and brand-awareness strategies.

Campaign Execution

- Plan and execute end-to-end digital marketing campaigns.
- Coordinate campaign messaging across social media, email, advertising and other digital channels.
- Develop campaign briefs, timelines and execution plans.
- Track campaign performance and suggest improvements based on results.
- Experiment with different creatives, messaging, audiences and campaign approaches.

Content & Social Media

- Create engaging content for LinkedIn, Instagram and other relevant platforms.
- Develop social media calendars and campaign content.
- Write captions, ad copy, headlines, CTAs and marketing content.
- Research relevant trends,



topics and industry conversations.
- Help strengthen Citact's digital presence and brand positioning.

Graphic Design & Creative

- Create marketing creatives, social media posts, campaign graphics and promotional materials.
- Develop ad creatives for different platforms and formats.
- Maintain consistency with Citact's visual identity and brand guidelines.
- Work with tools such as Canva, Adobe Creative Suite, Figma or similar design platforms.

Digital Advertising

- Assist with planning, creating and managing paid advertising campaigns.
- Develop ad copy, creative concepts and audience targeting strategies.
- Understand basic campaign metrics such as CTR, CPC, CPL, conversion rate and ROAS.
- Monitor campaign performance and recommend optimisation opportunities.

Email Marketing / EDM

- Plan and create EDM/email marketing campaigns.
- Develop email copy, subject lines, CTAs and campaign messaging.
- Assist with email newsletters, lead nurturing and promotional campaigns.
- Understand basic email marketing metrics such as open rate, click-through rate and conversions.
- Work with email marketing platforms and tools where required.

Analytics & Reporting

- Track marketing campaign performance.
- Prepare basic campaign reports and insights.
- Analyse what is working and what needs improvement.
- Use data to make informed marketing decisions.

What We Are Looking For

The ideal candidate should:

- Have prior hands-on experience in marketing through internships, freelance projects, agency work, personal projects or previous employment.
- Understand how to plan and execute an end-to-end marketing campaign.
- Have a good understanding of digital marketing fundamentals.
- Be comfortable creating marketing strategies and campaign plans.
- Have experience creating graphics and marketing creatives.




- Understand the basics of paid advertising.
- Have experience with or understanding of EDM/email marketing.
- Be able to write clear and engaging marketing copy.
- Understand social media marketing and content strategy.
- Have a creative mindset combined with analytical thinking.
- Be proactive, organised and comfortable taking ownership.
- Be willing to research, experiment and test new marketing ideas.
- Have strong attention to detail.
- Be comfortable working remotely with an Australia-based company.
- Have valuable written and verbal communication skills.

Tools & Skills

Experience with some of the following will be highly valued:

- Canva
- Adobe Creative Suite
- Figma
- Meta Ads Manager
- Google Ads
- Google Analytics
- Mailchimp / Klaviyo / HubSpot or similar EDM platforms
- Google Workspace
- Social media management tools
- AI-powered marketing and content tools

You do not need to know every tool listed above. However, you should demonstrate that you can quickly learn and apply new tools.

Mandatory Portfolio Requirement

A portfolio is mandatory for shortlisting.

Candidates must submit a portfolio of previous marketing work along with their application.

Applications without a relevant work portfolio may not be considered for the next stage.

Your portfolio can be a website, PDF, Google Drive folder, Canva portfolio, Behance profile or another accessible format.

We are more interested in what you have created and executed than simply what you have studied.

What You Will Get

- Hands-on experience working with an Australia-based company.
- Exposure to real-world marketing campaigns and business objectives.
- Opportunity to work across strategy, creative, advertising and email marketing.
- Experience working on an international brand and market.
- Opportunity to build a stronger professional marketing portfolio.
- Direct exposure to end-to-end campaign planning and execution.
- Potential to take on greater responsibilities based on performance.
- Opportunity for the internship to be extended from 3 months up to 6 months based on performance and business requirements.

Pay: ₹500.00 - ₹5,000.00 per month

Benefits:

- Work from home

Work Location: Remote

📌 Marketing Intern (India)
🏢 CITACT
📍 India