We are looking for an experienced Content Manager with a strong Fashion background to lead content strategy, planning, creation, and execution for fashion and lifestyle brands. The ideal candidate should have a strong understanding of fashion trends, consumer behaviour, social media, brand storytelling, and e-commerce content.

Key Responsibilities

- Develop and execute content strategies for fashion and lifestyle brands.

- Plan monthly content calendars across Instagram, Facebook, YouTube, website, and other digital platforms.

- Create and manage content for Reels, posts, stories, campaigns, blogs, product pages, and advertisements.

- Develop solid fashion-focused concepts, themes, and campaign ideas.

- Research fashion trends, competitors, consumer behaviour, and market developments.

- Coordinate with Design, Video, Performance Marketing, Photography, and E-commerce teams.

- Develop creative briefs for photoshoots, videos, campaigns, and product launches.

- Ensure brand consistency across all content and communication.

- Write and review captions, product descriptions, ad copies, website content, and campaign messaging.

- Work closely with performance marketing teams to develop conversion-focused content.

- Manage content production timelines, approvals, and publishing schedules.

- Analyse content performance and identify opportunities for improvement.

- Stay updated with fashion, social media, influencer, and digital marketing trends.

Requirements

- 3–5 years of experience in Content Management, Content Marketing, Fashion Marketing, or Brand Management.

- Strong experience working with Fashion, Apparel, Lifestyle, Beauty, or D2C brands.





- Strong understanding of fashion trends and digital consumer behaviour.

- Excellent content writing, storytelling, and communication skills.

- Strong understanding of Instagram and other social media platforms.

- Experience managing content calendars and multiple campaigns simultaneously.

- Ability to develop creative concepts and translate brand requirements into engaging content.

- Strong coordination and project management skills.

- Good understanding of e-commerce and D2C marketing.

Preferred Qualifications

- Experience with fashion brands, apparel companies, fashion marketplaces, or D2C brands.

- Experience working on fashion shoots, lookbooks, catalogues, campaigns, and product launches.

- Knowledge of influencer marketing and fashion collaborations.

- Basic understanding of SEO, Meta Ads, and Google Ads.

- Experience with Canva or other content/creative tools is an advantage.

- Strong portfolio showcasing fashion-related content and campaigns.

Key Performance Indicators (KPIs)

- Content quality and brand consistency.

- Content engagement and audience growth.

- Content calendar execution and timely delivery.

- Campaign performance and content contribution to conversions.

- Quality of creative concepts and storytelling.

- Website and e-commerce content quality.

- Successful execution of fashion campaigns and launches.

- Cross-functional coordination and production efficiency.

Employment Details

Employment Type: Full-time

Experience Level: Mid-Level

Experience: 3–5 Years

Industry: Fashion / Apparel / Lifestyle / D2C

Location: Bangalore

Salary: 30,000-40,000

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

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