11 Sep
|
Designing Life Academy
|
India
11 Sep
Designing Life Academy
India
About Designing Life
Designing Life is the coaching and training brand built by Munish Verma, helping individuals and business owners build better systems, productivity and leadership skills through structured programs, workshops and one-on-one coaching.
Role Summary
We're looking for a hands-on Marketing Manager to own marketing execution and strategy for Designing Life. This is a builder's role — you'll set up and manage our website and landing pages, work directly with the Founder on structuring and packaging our courses/programs, drive lead generation and outreach, and act as the single point of coordination with our external creative and performance marketing agency, which handles social media, content production and paid ads on our behalf.
You should be comfortable being both strategic (planning campaigns, funnels and course structure) and technical (building pages, managing tools, reading performance data) — this is not a purely creative or purely operational role.
Key Responsibilities
Website & Landing Pages
- Build, update and maintain the Designing Life website.
- Design, build and launch landing pages for webinars, workshops and course launches (using tools such as WordPress, Elementor, ClickFunnels, Systeme.io or similar).
- Set up and QA tracking — pixels, forms, redirects, payment links — before every campaign goes live.
- Own basic site hygiene: broken links, load speed, mobile responsiveness, expired offers/dates.
Course & Offer Design
- Work directly with the Founder to structure and package programs — modules, pricing tiers, positioning and the overall value ladder (from free/low-cost entry offers through to flagship programs and 1:1 coaching).
- Translate coaching content and ideas into clear, marketable offers and funnel structures.
Lead Generation & Outreach
- Own the lead-generation funnel end-to-end — from traffic sources through to conversion and follow-up.
- Personally conduct outbound reach-outs (DMs, emails, calls, WhatsApp) to prospective leads and partners.
- Maintain and manage a CRM/lead tracker; ensure timely follow-up and no lead falls through the cracks.
- Track and report on lead volume, cost per lead and conversion rate across channels.
Agency Coordination
- Act as the single point of contact with our external marketing agency (handles social media management, content/video production and paid ads on Meta/Google).
- Brief the agency on campaign requirements, offers and timelines; review and approve creatives before they go live.
- Align agency-run ad performance with actual lead quality and sales outcomes, and course-correct campaigns accordingly.
What We're Looking For
- 2–4 years of experience in marketing — experience with coaching, education, courses or D2C brands is a strong plus.
- Genuine technical comfort: website/landing page builders, basic tracking/analytics (Google Analytics, Meta Business Suite), email/WhatsApp marketing tools.
- Proven ability to generate leads and comfortable doing outbound outreach personally, not just planning it.
- Strong project management and communication skills — able to brief and hold an external agency accountable.
- Understanding of funnels, offer/value-ladder structuring and basic sales psychology.
- Self-starter who can work directly with a founder, take ambiguous ideas and turn them into a structured plan.
Valuable to Have
- Prior experience with course/webinar launches.
- Basic copywriting skills for landing pages and outreach messaging.
- An eye for clean, conversion-focused page design.
Pay: ₹12,556.28 - ₹56,778.28 per month
Work Location: In person
📌 Marketing Manager (India)
🏢 Designing Life Academy
📍 India