Overview

As a Social Media Marketing Executive, you will be responsible for managing and growing Rays TechServ social media presence across relevant platforms. You will work closely with the marketing and creative teams to develop engaging content, execute campaigns, monitor performance, and build brand awareness.

No. of Vacancies

1

Specific Skills

- Good understanding of major social media platforms and their algorithms.
- Robust content writing and communication skills.
- Creative thinking and the ability to generate new content ideas.
- Knowledge of social media analytics and performance metrics.
- Basic understanding of digital marketing concepts.
- Familiarity with tools such as Canva, Meta Business Suite, Google Analytics, or similar platforms is an advantage.
- Good knowledge of hashtags, trends, audience engagement, and social media best practices.
- Ability to manage multiple tasks and meet deadlines.
- Good written and verbal communication skills.

Responsible For

- Develop and execute social media strategies aligned with company and marketing goals.
- Manage social media platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
- Create, curate, and publish engaging content including posts, reels, stories, videos, and graphics.
- Prepare and maintain a monthly social media content calendar.
- Write creative and engaging captions, copy, and social media content.
- Research industry trends, trending topics, hashtags,



and competitor activities.
- Increase brand awareness, engagement, followers, and overall social media reach.
- Plan and execute social media campaigns and promotional activities.
- Coordinate with graphic designers, video editors, and other team members for content creation.
- Monitor comments, messages, mentions, and audience interactions and respond appropriately.
- Track social media performance using platform analytics and prepare regular reports.
- Analyze campaign results and suggest improvements based on data and insights.
- Stay updated with the latest social media algorithms, trends, tools, and best practices.
- Support paid social media campaigns and coordinate with the digital marketing team when required.
- Explore new content formats and creative ideas to improve audience engagement.

Job Nature

Full Time

Educational Requirements

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
- 2+ years of experience in social media marketing/digital marketing.
- Candidates with a portfolio of social media work, campaigns, content, or personal projects will be preferred.

Experience Requirements

2+ years

Job Location

Ahmedabad

Job Level

Jr. position

How to Apply

Interested candidates can send their resumes to [email protected] mentioning "Job Title" in the subject line.

📌 Social Media Marketing Executive (India)
🏢 Rays TechServ
📍 India