PositionZonal Manager – Rural - YBL RelationshipNo. of Positions1DepartmentBancassuranceFunctionBancassurance YBL Rurban - SalesReporting toNational Sales HeadBand4BKEY RESPONSIBILITIES:
Will head the entire North Rurban span of YBL Channel. Will be responsible for the YBL partnership in the specified rural areas.
Create and maintain engagement with regional managers’ /branch managers and other key Yes Bank Head Office / Management Team members
Lead a team of Sales Executives (Relationship Associates and Associate Sales Managers and Centre Managers) and monitor their input/output activity and ensure lead generation through various sources
Develop measures and dashboards to measure the effectiveness of the relationship
Increasing insurance awareness and product penetration among Yes Bank’s customers. Increasing insurance penetration among Yes Bank staff members
Suggest sizzlers and RR platforms for Yes Bank’s employees who provide prospect leads as well as for MAX LIFE’s dedicated sales team
Suggest product synergies and capture Yes Bank’s various customer touch-points for insurance sales opportunities
Partner with Regional Teams of Yes Bank to achieve the defined business targets. Conduct monthly reviewsand provide strategic and tactical support to the team as required with partner in order toensure that the relationship has the requisite capability to deliver business strategies and goals




Review performance and develop fresh guidelines based on learning’s in order toassist the teams in meeting targets within stipulated profitability norms

MEASURES OF SUCCESS:

- To increase the channel contribution in the overall revenue
- Improve current seller activation levels
- Adj MFYP vs.Plan
- Partnership review scores / measures
- Productivity Quality measures (Case Rate, Case Size, Activation, Product Mix Persistency etc.)
- New product sales vs the objective

Sales process Adherence: -
1.Implementation of CRM
2.Governance Rhythm
3.Business Leakage complaints
Customer centricity and satisfaction: -
Effective Management ofCustomer
As per Plan
Key Relationships (Internal /External)
1.Distribution leaders
2.HR Team
3.Training Team
4.Planning Analytics Team
5.Yes Bank Management Sales Team
Key competencies/skills required
Relationship Management, Leading people, Effective Management of Process

DESIRED QUALIFICATIONS AND EXPERIENCE:

- MBA with 15 - 18 years of relevant business experiencein sales with a minimum of 10 yrs combined work experience in the fields of Life insurance sales management, Rural bank distribution, and Channel Management and/or DSA relationship.
- In-depth understanding of IRDAI other applicable regulations
- Positive understanding of financialtools / complexities
- Solid relationship, networking negotiation skills
- Working with and through others
- Understanding of business dynamics.

📌 Zonal Manager - Rurban (Haryana)
🏢 AxisMaxlife
📍 Haryana