Job Description – Performance Marketing Manager

Company: Homewala
Position: Performance Marketing Manager
Experience: 5–6 Years
Industry: Real Estate
Location: West Tambaram, Chennai
Employment Type: Full-Time

About the Role

Homewala is looking for an experienced Performance Marketing Manager to plan, execute, and optimize digital advertising campaigns focused on lead generation and business growth. The ideal candidate should have strong hands-on experience in performance marketing, particularly Meta Ads and Google Ads, with a strong understanding of lead generation and conversion optimization in the real estate sector.

Key Responsibilities

- Develop and execute performance marketing strategies for Homewala's real estate projects.
- Plan, manage, and optimize Meta Ads and Google Ads campaigns for lead generation.
- Manage digital advertising budgets and ensure efficient utilization of marketing spend.
- Monitor and optimize key metrics such as CPL, CPA, CTR, conversion rate and ROAS.
- Develop audience targeting, segmentation, retargeting and remarketing strategies.
- Create and test different ad campaigns, creatives, copy, audiences and landing pages.
- Analyze campaign performance and identify opportunities to improve lead quality and conversions.
- Work closely with the sales team to track leads from generation to site visits and bookings.
- Analyze the complete marketing funnel and identify drop-offs.
- Coordinate with creative,



content and sales teams for campaign requirements.
- Prepare weekly and monthly performance reports for management.
- Conduct competitor and market analysis to identify new advertising opportunities.
- Stay updated with changes in Meta, Google and other digital advertising platforms.

Key Skills Required

- 5–6 years of hands-on experience in Performance Marketing and Digital Marketing.
- Strong experience in Meta Ads Manager and Google Ads.
- Experience in real estate lead generation is highly preferred.
- Robust understanding of campaign structure, audience targeting and retargeting.
- Experience managing significant monthly advertising budgets.
- Strong analytical and data-driven approach.
- Good understanding of Google Analytics 4 (GA4), Google Tag Manager and conversion tracking.
- Experience with landing page and conversion rate optimization.
- Knowledge of CRM and lead-tracking systems.
- Strong understanding of marketing funnels and lead qualification.
- Good communication and reporting skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Google Ads / Google Analytics certifications are an advantage.
- Previous experience working with a real estate developer, real estate marketing company, or digital marketing agency is preferred.

Pay: ₹500,000.00 - ₹550,000.00 per year

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 Homewala.com
📍 India