KOLKATA

Job description

Responsibility

- Brand Management: Sample and input planning; develop perceptive design/briefs for promotional inputs (VA, LBL, product literature); ensure timely dispatch of promotional inputs and physician samples; prepare launch brand plans; prepare market share presentations; brief and coordinate with creative agencies on VA/LBL; form and monitor promotional strategies (MPPL & RSE); telephonic follow-ups and reporting on strategy execution (RSE & MPPL); execute and follow up on rack displays (RSE).- Support to Sales Team: Coordinate promotional strategy implementation with sales; monitor depot-wise stock of products and spot gifts (MPPL & RSE); persuasion with RRWS; conduct cycle meetings (RSE & MPPL); update achievement vs target and communicate incentive schemes to field force (MPPL & RSE); prepare field visit reports; arrange and monitor retailer gift schemes (MPPL & RSE).- Market Research: Conduct market surveys; gather competitor information; analyze Rx survey reports circulated by external agencies.- Portfolio Management: Track brand-wise target vs achievement; perform sales trend analysis; analyze competitor information; monitor ongoing activities (MPPL & RSE).

Qualifications





B.Pharm or M.Pharm or MBA (Marketing)

Job Summary

Published On:08/10/25

Vacancy:

Required Skill:Technical: Pharma brand management; market research and Rx data analysis; sales/portfolio analytics; promotional material development workflows (VA, LBL, product literature); MS Excel and PowerPoint; basic statistics; familiarity with CRM/reporting tools. Soft: Communication and presentation; coordination and stakeholder management; time management and deadline adherence; analytical thinking; attention to detail; persuasion/negotiation; problem-solving; willingness to learn. Domain-specific: Knowledge of pharmaceutical marketing processes, doctor surveys, and fieldwork; understanding of Indian pharma sales practices; product lifecycle basics in pharma.

Location:KOLKATA

Dead Line:

Company Detail

Mendine Lifecare has always been a pioneer in development of oral liquid formulations, with its team of researchers and scientist along with most sophisticated instruments it has pioneered in oral liquid dosage forms which include solutions, syrups, suspensions, elixirs and concentrates.

📌 MT - MARKETING - KOLKATA (India)
🏢 Mendine Pharmaceuticals
📍 India