Key Responsibilities:

- Plan and execute digital marketing campaigns across Google, Meta, Instagram, and other relevant platforms.
- Manage and optimize Google Ads and Meta Ads campaigns to generate leads and improve ROI.
- Handle social media accounts, including content planning, posting, engagement, and performance tracking.
- Coordinate with the content/design team for creatives, videos, captions, and promotional materials.
- Manage SEO activities, including keyword research, on-page/off-page SEO, website optimization, and monitoring search rankings.
- Monitor website traffic and campaign performance using Google Analytics, Search Console, and other relevant tools.
- Generate and maintain regular reports on leads, campaign performance, conversions, and marketing expenses.
- Conduct competitor and market research to identify new marketing opportunities.
- Maintain proper records of advertising campaigns, budgets, leads, and performance data.




- Coordinate with the admissions/sales team to improve lead quality and conversion rates.
- Stay updated with the latest digital marketing trends, tools, algorithms, and advertising policies.

Required Skills:

- Good knowledge of Google Ads, Meta Ads, SEO, and social media marketing.
- Basic knowledge of Google Analytics and Search Console.
- Positive communication and analytical skills.
- Ability to create and manage digital marketing strategies.
- Experience with Canva or similar design tools is an added advantage.
- Ability to analyze campaign data and make performance-based decisions.

Experience: 1–3 years in Digital Marketing preferred.
Education: Degree/Diploma in Marketing, Digital Marketing, Business, or a related field.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Social Media Marketing Executive (Kozhikode)
🏢 Voyage Institute of Technology
📍 Kozhikode