Role Summary

We’re looking for a *senior Adobe MARKETO Developer* to serve as our in-house owner of Marketo architecture, platform health, and scalable campaign operations. This is not “just build emails and smart campaigns.” You’ll design the underlying system that makes lifecycle marketing reliable: governance, templates, lead flow logic, integrations, data hygiene, and measurement.

You’ll partner closely with Marketing Ops, Demand Gen, RevOps/Sales Ops, and engineering to ensure Marketo is clean, scalable, and trustworthy—so the marketing team can move rapid without breaking things.

What You’ll Own

Marketo Architecture + Delivery

- Architect and implement Marketo programs for lifecycle, nurture, events, webinars, and ABM motions.
- Build scalable *program templates*, channel taxonomy, token strategy, operational folders, and reusable components.
- Standardize QA and deployment practices so campaigns are consistent and measurable.

Lead Lifecycle + Routing

- Design and maintain lead lifecycle flows (Inquiry → MQL → SQL → SAL, etc.) aligned to business definitions.
- Implement lead scoring models (behavioral + demographic) and evolve them based on conversion performance.
- Own routing logic, SLAs, assignment rules, and exception handling.

Integrations + Data Quality

- Lead design and troubleshooting of Marketo integrations—especially CRM sync, field mappings,



and error remediation.
- Establish data governance: dedupe strategy, naming conventions, UTM discipline, normalization, and reporting-readiness.
- Collaborate with analytics to ensure reliable attribution and funnel reporting.

Platform Health + Governance

- Own Marketo instance hygiene: campaign limits, asset sprawl, naming conventions, permissions, and documentation.
- Improve email deliverability practices and consent/compliance workflows (CAN SPAM, GDPR/CCPA principles).
- Produce SOPs and internal documentation to de-risk the platform long-term.

Required Qualifications

- *5+ years* in marketing automation / MarTech with *3+ years deep Marketo Engage* ownership.
- Proven track record architecting/operating Marketo for a *B2B organization* (lead lifecycle, scoring, routing).
- Strong integration experience with *CRM* (Salesforce strongly preferred; Dynamics acceptable).
- Comfortable with APIs/webhooks and/or middleware tools (Workato, Mulesoft, Tray, Zapier, etc.).
- Strong data fundamentals: field mapping, dedupe logic, segmentation strategy, and reporting discipline.
- Ability to work in-house: stakeholder management, roadmap thinking, and operational pragmatism.

Pay: ₹50,000.00 - ₹200,000.00 per month

Benefits:

- Health insurance

Work Location: Remote

📌 Adobe MARKETO Developer (India)
🏢 Sarvay Xcel CXM Private
📍 India