Job Description – Wholesale & Distribution Sales Manager

Industry: FMCG – Spices & Tea
Products: Wholesale Spices, Masala Products & Tea
Department: Sales & Distribution
Employment Type: Full-Time
Location: [Location]
Experience: FMCG Sales & Distribution preferred

About the Role

We are looking for an experienced and result-oriented Wholesale & Distribution Sales professional to develop and expand our distribution network for Spices, Masala Products and Tea.

The candidate will be responsible for identifying and appointing wholesalers, distributors, stockists and large retailers, developing new markets, generating bulk orders and ensuring regular movement of products through the distribution channel.

The ideal candidate must have a strong understanding of the FMCG market, particularly wholesale and retail distribution, product margins, distributor relationships, market pricing and territory development.

Key ResponsibilitiesWholesale & Distribution Development

- Identify and develop FMCG wholesalers, distributors, stockists and super-stockists in assigned territories.
- Build a strong distribution network for the company's Spices, Masala and Tea products.
- Identify new markets and business opportunities for expansion.
- Approach potential distributors and wholesalers and negotiate commercial terms.
- Develop long-term business relationships with distributors and wholesale partners.
- Ensure regular product availability and stock movement within the assigned territory.
- Increase the company's market presence and distribution reach.

FMCG Market & Sales

- Conduct regular market visits to understand market demand, pricing, competition and customer requirements.
- Develop sales strategies according to the local FMCG market.
- Generate bulk orders from wholesalers, distributors and large retail customers.
- Monitor competitor brands, pricing, margins, schemes, packaging and market activities.
- Identify fast-moving products and provide feedback to management regarding market demand.




- Work towards increasing sales volume, market coverage and product penetration.

Retail Network Development

- Work with distributors to expand the network of retail outlets.
- Ensure our products reach supermarkets, grocery stores, departmental stores and other relevant retail outlets.
- Encourage distributors and wholesalers to actively promote and sell the company's products.
- Develop solid relationships with key retailers and large-volume buyers.

Business & Relationship Management

- Negotiate pricing, margins, schemes and other commercial requirements within company guidelines.
- Follow up on orders, stock requirements and payments.
- Maintain regular communication with distributors and wholesale customers.
- Resolve customer issues and coordinate with the internal team for timely solutions.
- Maintain records of customers, distributors, sales, orders and market development.

Reporting & Target Achievement

- Achieve assigned monthly, quarterly and annual sales targets.
- Prepare regular reports on sales, new customers, market visits and distribution growth.
- Track territory-wise sales and identify areas requiring improvement.
- Provide management with regular feedback on market trends, competitor activity and customer requirements.

Required Skills & Experience

- Strong communication, negotiation and relationship-management skills.
- Ability to identify and develop new markets and distribution partners.
- Strong sales and business-development mindset.
- Must be comfortable with extensive field work and market visits.
- Ability to work independently and achieve sales targets.
- Basic knowledge of MS Excel,



WhatsApp and digital sales reporting.
- Two-wheeler and valid driving licence preferred.

Preferred Candidate Profile

The ideal candidate should have an existing understanding of the local FMCG wholesale and retail market and preferably have contacts/network among:

- FMCG Wholesalers
- Distributors
- Stockists
- Super Stockists
- Grocery Wholesale Markets
- Supermarkets
- Large Retailers
- Departmental Stores
- Tea & Spice Traders

Candidates who have previously worked with FMCG, Tea, Spices, Masala, Grocery or Food Products companies will be given preference.

Key Performance Indicators (KPIs)

Performance will primarily be measured through:

- Sales target achievement
- New distributors/wholesalers appointed
- New markets developed
- Territory-wise sales growth
- Number of active distributors
- Number of active retail outlets
- Repeat orders
- Product movement and distribution coverage
- Collection/payment performance
- Market expansion and customer acquisition

Compensation

Salary: Fixed + Incentives
Incentives: Performance-based sales incentives
Travel: Field/Travel Allowance as per company policy

Additional incentives may be provided for new distributor appointments, market development and achievement of sales targets.

Job Nature

This is a field-oriented sales and distribution position. The candidate will be expected to regularly travel within the assigned territory, meet wholesalers and distributors, develop new business and actively expand the company's FMCG distribution network.

Who We Are Looking For

We are looking for someone who doesn't simply take orders, but can build a market.

The right candidate should understand how FMCG products move from Manufacturer → Super Stockist/Distributor → Wholesaler/Retailer → Consumer, and should be capable of developing each level of this network to increase sales and market penetration.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Sales Assistant (India)
🏢 Three Leaves India Private
📍 India