Marketing Assistant / Executive – PGDM AdmissionsJob Summary

The Marketing Assistant/Executive will support the Marketing Head in promoting the academic services and programs offered by Ashoka School of Business (ASB), with a primary focus on the 2-Year PGDM Program.

The role involves supporting promotional activities, brand building, institutional relationship management, student engagement, lead generation, and student database management. The candidate will work closely with the Marketing Head to execute outreach activities across undergraduate colleges throughout India and create awareness about PGDM programs and relevant national/state-level qualifying examinations such as CAT, MAT, ICET, etc.

Key Responsibilities

- Assist the Marketing Head in planning and executing marketing and promotional activities for the PGDM program.
- Connect with undergraduate colleges across India and build current institutional relationships.
- Maintain and strengthen relationships with existing colleges, management, faculty, and placement/career cells.
- Visit colleges and represent Ashoka School of Business at institutional meetings and promotional events.
- Attend and coordinate participation in educational fairs, expos, career fairs, and college events.
- Engage with undergraduate students and provide guidance regarding higher education and PGDM career opportunities.
- Conduct and support seminars, workshops, quizzes, hackathons, career guidance sessions, and other student engagement activities.
- Create awareness among students about PGDM admissions, eligibility, entrance examinations, admission procedures, and career opportunities.
- Generate student leads through college visits, events, seminars, digital campaigns, referrals, and other outreach activities.
- Follow up with prospective students and convert leads into admissions through regular communication and counselling.
- Maintain and regularly update the student lead and prospect database.
- Ensure proper tracking of leads, follow-ups,



enquiries, conversions, and admission status.
- Collect feedback from students, colleges, and institutional partners and share insights with the Marketing Head.
- Support the development and implementation of current marketing strategies to increase student outreach and admissions.
- Coordinate with internal academic and administrative teams for successful execution of marketing activities.
- Prepare regular reports on college visits, student interactions, leads generated, follow-ups, and conversions.
- Travel as required for college visits, educational events, seminars, and promotional activities across different locations in India.
- Perform other marketing and student outreach activities assigned by the Marketing Head.

Key Focus Areas

- College & Institutional Relationship Management
- Student Engagement & Counselling
- Lead Generation & Conversion
- PGDM Program Promotion
- Database Management
- Seminars, Workshops & Events
- Brand Building & Outreach
- Market Feedback & Reporting

Reporting

The Marketing Assistant/Executive will report to the Head of Marketing and support the execution of marketing strategies, institutional outreach, student engagement, lead generation, and admission-related activities.

Desired Skills

- Excellent communication and interpersonal skills.
- Strong relationship-building and networking abilities.
- Good presentation and student counselling skills.
- Ability to communicate confidently with college management, faculty, and students.
- Good follow-up and lead-conversion skills.
- Basic knowledge of MS Office/Excel and database management.
- Willingness to travel for college visits and promotional activities.
- Ability to work independently as well as as part of a team.
- Target-oriented and proactive approach.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Ability to commute/relocate:

- Hyderabad - 508252, Telangana: Reliably commute or planning to relocate before starting work (Required)

Experience:

- total work: 1 year (Preferred)

Work Location: In person

📌 Marketing Executive (India)
🏢 Ashoka School of Business
📍 India