Digital Marketing Executive

Job Location: Phagwara, Punjab
Job Type: Full-Time
Department: Marketing
Experience: 1–3 Years
Industry: Digital Marketing / Advertising / E-commerce / Lead Generation

About the Role

We are looking for a performance-driven Digital Marketing Executive to join our team in Phagwara. The ideal candidate should have hands-on experience in Meta Ads (Facebook & Instagram Ads) and be capable of planning, launching, monitoring, and optimizing paid advertising campaigns to generate quality leads, sales, and business growth.

This role is ideal for someone who understands that digital marketing is not just about posting content - it is about generating measurable results through smart targeting, creative testing, campaign optimization, and data analysis.

Key Responsibilities Meta Ads Management

- Plan, create, launch, and manage Facebook & Instagram advertising campaigns through Meta Ads Manager.
- Manage campaigns for lead generation, conversions, sales, traffic, engagement, and remarketing.
- Conduct audience research and create relevant targeting strategies.
- Set up and manage Custom Audiences, Lookalike Audiences, retargeting campaigns, and interest-based targeting.
- Monitor campaign performance and optimize campaigns based on key metrics.
- Regularly test different ad creatives, copy, audiences, placements, and campaign objectives.
- Identify underperforming campaigns/ad sets/ads and take corrective action.
- Manage advertising budgets efficiently and work toward improving ROAS, CPL, CTR, conversion rate, and overall campaign profitability.
- Scale successful campaigns while maintaining performance and cost efficiency.
- Stay updated with changes to the Meta advertising platform, policies, targeting options, and best practices.

Campaign & Performance Analysis

- Track and analyze campaign performance on a daily basis.
- Prepare performance reports and communicate key insights to management.
- Identify trends, opportunities, and areas for improvement.
- Use data to make informed decisions about budget allocation and campaign strategy.




- Monitor lead quality and work with the sales team to improve lead-to-customer conversion.

Creative & Content Coordination

- Provide creative briefs and recommendations based on campaign performance.
- Suggest new hooks, ad angles, offers, headlines, captions, and creative concepts.
- Understand what type of content works best for different audiences and stages of the customer journey.

Digital Marketing

- Assist in developing and executing the overall digital marketing strategy.
- Monitor industry trends and identify new opportunities for customer acquisition.
- Support website, landing page, and conversion-rate optimization initiatives where required.
- Coordinate with internal teams to ensure marketing campaigns are aligned with business objectives.

Required Skills

- Strong hands-on knowledge of Meta Ads Manager.
- Good understanding of Facebook and Instagram advertising.
- Experience in lead generation and/or performance marketing.
- Understanding of campaign structures, audiences, placements, budgets, bidding, and optimization.
- Ability to analyze metrics such as CPL, CTR, CPM, ROAS, conversion rate, and frequency.
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing funnels and customer journeys.
- Ability to conduct audience and competitor research.
- Basic knowledge of ad copywriting and creative strategy.
- Good communication and coordination skills.
- Ability to work independently and take ownership of campaigns.
- Strong attention to detail and a results-oriented mindset.

Preferred Skills

Candidates with knowledge or experience in the following will be preferred:

- Meta Pixel / Meta Events Manager
- Conversion API
- Landing page optimization
- CRM and lead management
- Canva or basic creative tools




- Lead-generation funnels
- Retargeting and remarketing strategies

Candidate Profile

We are looking for someone who:

- Has practical experience managing Meta Ads campaigns, not just theoretical knowledge.
- Understands how to optimize campaigns based on performance data.
- Is comfortable working with budgets and performance targets.
- Takes initiative and continuously looks for ways to improve campaign results.
- Can identify why a campaign is not performing and suggest actionable solutions.
- Is willing to experiment with new audiences, creatives, offers, and strategies.
- Can work in a fast-paced environment and meet deadlines.
- Is focused on business outcomes rather than vanity metrics.

Experience

1–3 years of relevant experience in digital marketing/performance marketing is preferred.

Freshers with strong practical knowledge of Meta Ads and demonstrable campaign experience may also be considered.

Education

Bachelor's degree/diploma in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field is preferred but not mandatory for candidates with relevant practical experience.

What We Offer

- Competitive salary based on experience and skills.
- Performance-based growth opportunities.
- Hands-on exposure to performance marketing and customer acquisition.
- Learning and career growth opportunities.
- Supportive and professional work environment.
- Opportunity to take ownership of digital marketing campaigns and contribute directly to business growth.

How to Apply

Interested candidates are encouraged to apply with their updated resume.

Candidates with previous Meta Ads experience are encouraged to mention:

- Types of campaigns managed
- Approximate monthly ad budgets handled
- Average CPL/CPA/ROAS achieved, where applicable
- Industries/niches worked with
- Examples of campaigns or results they have generated

Location: Phagwara, Punjab
Position: Digital Marketing Executive
Employment Type: Full time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Emperor Bulls
📍 India