Dotin Digital Academy

We are Hiring

Performance Marketer

Meta Ads | Google Ads | SEO

Location: Kochi, Kerala

Experience: 2–4 Years

Job Type: Full-time

About the Role

Dotin Digital Academy is looking for a performance-driven Performance Marketer to plan, execute, optimise and scale digital marketing campaigns across Meta Ads and Google Ads, with a strong understanding of SEO.

The ideal candidate should be comfortable working with campaign data, analysing performance, identifying growth opportunities and taking ownership of campaign results.

Key Responsibilities

* Plan and execute Meta Ads and Google Ads campaigns

* Manage campaign setup, targeting, budgets, creatives and optimisation

* Monitor key performance metrics such as CPL, CPA, CTR, ROAS, Conversion Rate and CAC

* Analyse campaign performance and make data-driven optimisation decisions

* Develop and test different ad creatives, audiences and campaign strategies

* Track leads, conversions and campaign performance using relevant analytics tools

* Conduct competitor and market research

* Identify opportunities to improve lead quality and conversion rates

* Prepare regular campaign performance reports and insights

* Work closely with the content and creative teams to develop performance-focused creatives

* Understand and implement basic-to-advanced SEO strategies

* Conduct keyword research,



competitor analysis and on-page SEO optimisation

* Stay updated with changes in Meta, Google Ads and SEO algorithms/platforms

* Contribute to overall digital marketing strategy and growth

Requirements

* 2–4 years of hands-on experience in Performance Marketing

* Strong practical knowledge of Meta Ads

* Positive experience with Google Ads

* Strong understanding of SEO

* Experience with lead generation and conversion campaigns

* Good analytical and problem-solving skills

* Ability to understand campaign data and derive actionable insights

* Experience with Google Analytics / GA4, Google Search Console and tracking tools is an advantage

* Knowledge of pixels, conversion tracking, UTM tracking and basic funnel analytics is preferred

* Strong communication and teamwork skills

* Ability to manage multiple campaigns and deadlines

Preferred Skills

* Meta Ads Manager

* Google Ads

* Google Analytics 4

* Google Search Console

* Google Tag Manager

* Keyword Research & SEO Tools

* Conversion Tracking

* Lead Generation Funnels

* Performance Reporting

* Excel / Google Sheets

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Experience:

- Performance marketing: 2 years (Required)

Work Location: In person

📌 Performance Marketer (Edappally)
🏢 Dotin Digital Academy
📍 Edappally