Job Summary

We are looking for an experienced Product Marketing Manager / Brand Manager to drive product positioning, market research, pricing, customer insights, product adoption and Go-To-Market (GTM) initiatives.

The ideal candidate should be a strategic and hands-on marketing skilled with strong commercial understanding and the ability to work closely with Product, Sales, Design, Engineering and Marketing teams.

Key Responsibilities

- Conduct market research and identify customer needs and market opportunities.
- Analyze competitors and develop strong product differentiators.
- Own product positioning, value proposition and GTM strategy.
- Develop pricing and packaging strategies.
- Define revenue, market share, margin and adoption targets.
- Drive customer acquisition, product usage and adoption.
- Plan and execute ATL/BTL, digital campaigns, seminars and field marketing activities.
- Develop customer journey and content strategies.
- Train and enable field and inside sales teams.
- Work closely with Sales, Product, Engineering, Design and Marketing teams.
- Track customer feedback, market trends and competitive intelligence.
- Measure and present GTM ROI and campaign performance to management.




- Travel regularly to meet customers and work alongside sales teams.

Candidate Profile

- 8–10+ years of experience in Product Marketing / Brand Management.
- Strong experience in GTM, Product Positioning, Market Research and Customer Acquisition.
- Field Sales experience preferred.
- Strong understanding of product adoption and customer lifecycle.
- Excellent stakeholder management and communication skills.
- High ownership, entrepreneurial mindset and strong execution ability.
- Experience in FinTech / Payments / D2C / Automotive preferred.
- MBA from a reputed university.

Why This Opportunity?

An excellent opportunity for a strategic marketing professional to own product strategy, influence business growth and drive customer adoption in a high-growth technology environment.

Interested candidates can share their updated CV or apply directly.

Contact: (phone hidden)
Email: [email protected]

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Product Marketing Manager (Bengaluru)
🏢 Kiara Global Services
📍 Bengaluru