AREA SALES MANAGER

Spartek Group – Tiles & Sanitaryware Division

Location: Madurai Region, Tamil Nadu

Department: Sales & Business Development

Reports To: COO and Managing Director

Business: Spartek Tiles & Neycer Sanitaryware

Experience: 4–8 years in Building Materials / Tiles / Sanitaryware / Bathware /

Allied Products

About Spartek Group

Spartek Group is a diversified building materials group with established

businesses across Tiles, Sanitaryware, Precast Products, Flooring,

Construction Chemicals and related building solutions.

The Group's flagship brands include Spartek Tiles and Neycer Sanitaryware,

with a strong focus on expanding market presence, strengthening the dealer

network and building a high-performance sales organisation across South

India.

We are looking for a dynamic and commercially driven Area Sales Manager to

take ownership of sales growth and market development for the Tiles and

Sanitaryware businesses.

Role Purpose

The Area Sales Manager will be responsible for driving revenue, expanding the

distributor and dealer network, increasing market penetration and

strengthening relationships with channel partners within the assigned

territory.

The role will require strong market knowledge, field execution capability and

the ability to identify new business opportunities across dealers, distributors,

retailers, architects, contractors, builders and project customers.

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Key Responsibilities

1. Sales & Revenue Management

- Own the sales target for the assigned territory and deliver monthly,

quarterly and annual revenue objectives.

- Develop and execute territory-level sales plans for Spartek Tiles and

Neycer Sanitaryware.

- Drive primary and secondary sales through distributors and dealers.

- Monitor sales performance by product, dealer, territory and channel.

- Ensure healthy order generation and timely conversion of business

opportunities.

2. Dealer & Distributor Development

- Identify, appoint and develop new distributors, dealers and retailers.

- Expand market coverage and improve product availability within the

assigned territory.

- Build strong and long-term relationships with existing channel partners.

- Regularly assess dealer potential, performance and product mix.

- Ensure effective product visibility, displays, samples and branding at

dealer outlets.

- Identify inactive / low-performing dealers and develop plans to

reactivate them.

3. Market Expansion

- Identify new markets, towns, territories and customer segments for





business expansion.

- Conduct regular market visits and map the competitive landscape.

- Identify white spaces where Spartek and Neycer have limited market

presence.

- Develop strategies to increase market share against competing brands.

- Generate leads from builders, contractors, architects, interior designers

and project customers.

4. Project & Institutional Sales

- Develop project opportunities for tiles and sanitaryware in residential,

commercial, hospitality and institutional segments.

- Build relationships with architects, builders, contractors, developers and

project consultants.

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- Track projects from enquiry and specification through order closure.

- Coordinate with internal teams to ensure timely quotations, samples,

technical information and commercial closure.

5. Channel & Market Intelligence

- Track competitor pricing, schemes, product launches, dealer margins

and market activities.

- Provide regular market intelligence and competitor updates to

management.

- Identify emerging customer preferences and product requirements.

- Recommend suitable product, pricing and promotional strategies based

on market feedback.

6. Collections & Commercial Discipline

- Monitor dealer and distributor outstanding payments.

- Ensure collections are made within agreed credit terms.

- Work closely with the Accounts team to resolve payment and credit-

related issues.

- Maintain commercial discipline while developing the territory.

7. CRM & Reporting

- Maintain accurate customer, dealer, distributor and project information

in the CRM.

- Record daily field activities, customer meetings, enquiries and follow-

ups.

- Submit periodic sales forecasts, territory plans and performance reports.

- Maintain an updated pipeline of new dealers, projects and business

opportunities.

8. Internal Coordination

- Coordinate with Marketing, Product, Operations, Accounts, Logistics and

Customer Service teams.

- Ensure customer requirements are communicated and followed through

effectively.

- Support new product launches, dealer meets, exhibitions and

promotional campaigns.





- Provide feedback to management on product and market requirements.

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Key Performance Indicators (KPIs)

The ASM will be evaluated primarily on:

- Achievement of monthly / quarterly / annual sales targets

- Primary and secondary sales growth

- New distributor and dealer appointments

- Active dealer base growth

- Territory market penetration

- Project and institutional business generated

- Collection efficiency and outstanding control

- Dealer productivity and repeat business

- Product mix and contribution across Tiles & Sanitaryware

- CRM discipline and field activity

- Competitor and market intelligence

- Customer retention and relationship development

Candidate Profile

Essential

- Bachelor's degree in any discipline; MBA / PGDM in Sales & Marketing is

an advantage.

- 4–8 years of relevant sales experience in building materials.

- Experience in Tiles, Sanitaryware, Bathware, Ceramics, Construction

Materials or related categories preferred.

- Strong understanding of dealer-distributor driven sales.

- Proven track record of achieving sales targets.

- Strong field sales and territory management capabilities.

- Willingness to travel extensively within the assigned territory.

Preferred Industry Experience

Candidates from organisations such as:

Kajaria | Somany | Orientbell | Johnson | VitrA | Cera | Hindware |

Parryware | Jaquar | Kohler | Roca | HSIL / Hindware | Simpolo | Nitco |

Asian Granito | Other established building-material brands

will be preferred.

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Key Competencies

- Territory & Channel Management

- Dealer / Distributor Development

- Business Development

- Negotiation & Commercial Acumen

- Market Mapping

- Project Sales

- Customer Relationship Management

- Target Orientation

- Analytical & Problem-Solving Skills

- Strong Communication & Presentation Skills

- Field Execution

- Collections Management

- Competitive Intelligence

What We Are Looking For

We are looking for a high-energy, target-oriented and entrepreneurial sales

skilled who can take ownership of a territory and build it like a business.

The ideal candidate should not only manage existing dealers but should be

capable of opening new markets, developing new channel partners,

generating project business and consistently growing the territory.

This is a field-intensive role with significant responsibility for market

expansion and revenue growth.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Area Sales Manager (Madurai)
🏢 SPARTEK CERAMICS INDIA
📍 Madurai