ABOUT CATALYSTS 2 to 3 Years of Experience 1 Catalysts is a data-driven marketing agency that empowers businesses to unlock exponential growth. Blending analytics, performance marketing, and branding, we deliver cost-effective solutions that maximize revenue for our clients. With 6+ years in the market and 50+ active clients - we are one of India's most outcome-obsessed marketing agencies. Our capabilities span Paid Marketing (all channels, affiliates), Organic Marketing (SEO), Data-Driven Branding (media planning & buying), and Strategic Marketing Consulting (POEM strategy, analytics, growth advisory). THE ROLE This is a pure hunter role. You are the first line of offence for Catalysts business growth. You will be responsible for identifying prospective clients, running structured outreach campaigns, qualifying leads, managing the pipeline, and working closely with the VP Sales and leadership team to convert prospects into clients. You'll also play a key role in building pitch decks and proposals that win mandates. This is not a passive account management role - it rewards people who are proactive, thick-skinned, and relentless about filling the pipeline. KEY RESPONSIBILITIES 1. Lead Generation & Prospecting ● Research and build targeted prospect lists across sectors ● Use LinkedIn Sales Navigator, Apollo, ZoomInfo, and other tools to identify the right decision-makers-CMOs, Marketing Heads, Brand Managers, and Founders ● Stay on top of industry news, funding announcements, leadership changes, and seasonal triggers to identify the right moment to reach out ● Maintain a healthy database of 100+ active prospects at any given time, segmented by vertical, company size, and stage of outreach 2. Outreach & Follow-Ups ● Run structured, multi-touch outreach campaigns across LinkedIn, email, and WhatsApp-personalised to each prospect, not templated spam ● Craft compelling first-touch messages that communicate Catalysts value proposition clearly and generate genuine curiosity ● Execute disciplined follow-up sequences - know when to nudge, when to add value, and when to move on ● Book and prep introductory calls and meetings for the VP Sales with qualified prospects ● Represent Catalysts at industry events, conferences, and networking forums to build relationships and generate warm leads 3.



Pipeline Management ○ Own and maintain Catalysts lead pipeline with rigorous hygiene - every lead, every touchpoint, every status update logged accurately ○ Track prospects across all stages: identified → contacted → engaged → meeting booked → proposal sent → negotiation → closed/lost ○ Provide daily, weekly, monthly pipeline reports to leadership - number of leads, conversion rates, pipeline value, and blockers ○ Ensure no lead falls through the cracks - set follow-up reminders, track response rates, and flag stale conversations for review ○ Continuously refine the ICP (Ideal Client Profile) based on what's converting and what isn't 4. Pitch Deck & Proposal Support ○ Collaborate with Business Heads and the strategy team to build compelling, customised pitch decks for prospective clients ○ Research prospect companies thoroughly before pitches - understand their current marketing approach, competitors, gaps, and growth ambitions ○ Tailor Catalysts capabilities, case studies, and results to each prospect's specific context and pain points ○ Support in drafting SOW (Scope of Work) documents, commercial proposals, and RFP/RFI responses ○ Maintain and continuously update a master library of case studies, credentials slides, and service one-pagers 5. Market Intelligence ● Track competitor agencies - their wins, campaigns, pricing signals, and positioning ● Monitor brand marketing spends, agency review cycles, and new CMO appointments as triggers for outreach ● Share periodic competitive and market intelligence with leadership to inform Catalysts positioning and service packaging WHAT WE'RE LOOKING FOR ○ 4 - 6 years of business development, inside sales experience - ideally at a digital marketing agency, media company, publisher network, or AdTech firm ○ Basic knowledge of SEO, SEM, Social Media to create compelling pitch decks (mandatory).



○ Prior experience selling to or working with marketing teams - understanding how CMOs and brand teams evaluate and appoint agencies ○ Hands-on experience with outreach tools: LinkedIn Sales Navigator, Apollo.io, Lemlist, Hunter.io, or similar prospecting/automation tools ○ Proficiency in CRM tools-HubSpot, Zoho, Salesforce, or equivalent-with a habit of keeping pipeline data clean and up to date ○ Excellent written communication-you can write a cold LinkedIn message that gets a reply, not an ignore ○ Strong PowerPoint / Google Slides skills-able to build crisp, visually clean pitch decks that tell a story ○ Highly organised, self-driven, and comfortable working against weekly and monthly targets ○ A genuine interest in marketing and advertising - you should be able to hold a credible conversation with a CMO about their challenges ○ Thick skin and resilience - rejection is part of the job; what matters is how fast you bounce back and refine your approach IDEAL BACKGROUND We're open to candidates from the following backgrounds: ● Business development / sales roles at digital or performance marketing agencies (e.g., Sokrati, iProspect, Dentsu, WATConsult, Social Beat, etc.) ● Inside sales or growth roles at publisher networks (Times Internet, InMobi, Zee Digital) or AdTech/MarTech platforms ● Media sales roles at print, OOH, or digital media houses-where the pitch was always to a brand's marketing team KPIS YOU'LL BE MEASURED ON ● Number of qualified leads added to pipeline per month ● Number of discovery/intro meetings booked per month ● Pipeline value generated (₹ in active opportunities) ● Pitch decks / proposals contributed to ● Lead-to-meeting and meeting-to-proposal conversion rates ● CRM hygiene and pipeline reporting accuracy WHAT YOU'LL GET ● A front-row seat to how a fast-growing data-driven agency wins and grows business ● Direct mentorship from Business Heads and Founders - you'll learn how senior deals are structured and closed ● Competitive fixed salary + performance incentive linked to pipeline closures ● Access to Catalysts full capability stack and case studies to make your pitches land ● Fast growth path-robust performers move into vertical business development or account leadership roles

📌 Sales Specialist (Bengaluru)
🏢 Catalysts
📍 Bengaluru