Role Mandate (Read This First)

This is not a sales manager role.

This is a Revenue Owner role.

You will own overall sales revenue for Tirth.All pipelines. All channels. All numbers.Strategy matters only if it converts into revenue.

If revenue is missed, accountability stops here.

What You Will Own1. Overall Revenue Ownership (Non-Negotiable)

- Own monthly, quarterly, annual revenue
- Own revenue mix across:
- Yatra Packages
- Personal Puja bookings
- Samuhik Puja volume
- Repeat & retention revenue
- Strategic / institutional deals
- Founder steps out of day-to-day closing as you ramp

2. All Sales Pipelines – End to End

You own every pipeline, including:

B2C High-Ticket

- WhatsApp + call-driven package sales
- Family, elders, group pilgrims, NRIs

Offline-Origin Sales

- Yatri Seva Kendras
- Booth-generated leads
- Booklet + QR journeys
- On-ground referrals

Retention & Repeat

- CRM-led reactivation
- Festival-based upsells
- Repeat puja and travel bookings

Strategic / Large Deals

- Institutions, temples, boards, events
- Founder-supported but revenue owned by you

3. Sales Strategy (Only If It Drives Numbers)

You are expected to design strategy, but only strategy that:

- Improves conversion
- Reduces lead leakage
- Shortens sales cycle
- Scales revenue predictably

This includes:

- City-wise sales playbooks
- WhatsApp + call SOPs
- Funnel restructuring
- Pricing and bundling inputs
- Revenue forecasting

Decks without execution are useless.

4. Hands-On First, Then Scale

Phase 1 (0–90 days)

- Personally close deals
- Understand pilgrims, not just dashboards
- Fix leakage
- Build credibility with numbers

Phase 2 (3–9 months)

- Hire and scale sales team
- Train, monitor, replace if needed
- Move from closing to forecasting

5. Team & Execution Ownership
- Hire, train, and manage sales executives
- Define scripts, follow-ups, conversion discipline
- Maintain CRM hygiene




- Ensure booth staff sells correctly, not passively

Success Metrics (Transparent and Hard)

Primary KPI:

- Net Monthly Revenue

Secondary KPIs:

- Lead → Booking Conversion %
- Revenue per lead
- Sales cycle duration
- Repeat revenue %
- CAC payback (sales-controlled)

If revenue is missed, explanations don't replace results.

Equity & Investment (Read Carefully)

- Equity is available for the right candidate
- Equity is not free
- Must come with personal financial investment in Tirth
- Equity eligibility depends on:
- Prior leadership and scale experience
- Demonstrated revenue ownership
- Capital commitment
- Long-term builder mindset

This ensures alignment, seriousness, and shared downside.

Who You Are (Must-Haves)

- Have led and scaled sales teams before
- Have owned real revenue numbers, not just targets
- Comfortable selling high-trust, high-consideration services
- Strong with WhatsApp, calls, and human-led selling
- Can operate in ambiguity and chaos
- Respect the spiritual and cultural context of pilgrims
- Think like an owner, not an employee

Industries that translate well:

- Travel & hospitality
- Real estate
- Insurance / financial products
- Education / premium services
- Any trust-led, high-ticket sales environment

Who This Role Is NOT For
- Strategy-only leaders
- Desk sales managers
- People uncomfortable with accountability
- Those unwilling to invest personally
- Those chasing titles without ownership

Why Join Tirth
- You will own one of the largest spiritual commerce opportunities in India
- Direct impact on millions of pilgrims
- Founder-level visibility and trust
- Equity with real upside
- Build a revenue engine from the ground up

Final Line (Internal Truth)At Tirth, Head of Sales = Revenue Owner.Pipelines, people, strategy, execution, and numbers — owned by one person.

If you want next:

- Interview scorecard
- 90-day success plan
- Equity + incentive structure
- Founder screening questions

📌 Head of Sales (Revenue Owner) (Delhi)
🏢 Tirth Agrotech
📍 Delhi