What You'll Own

- P&L; Ownership: Full ownership of the D2C (beardo.in) business, including revenue, CAC, contribution margin, channel mix, and the trade-offs between growth and profitability. You should be equally comfortable defending a margin call and a growth number.
- Customer Acquisition: Drive growth through performance marketing, SEO, content, and channel optimization to ensure efficient and scalable customer acquisition.
- Customer Retention: Own retention levers including CRM, SMS, subscriptions, LTV enhancement, and repeat purchase strategies to turn first-time buyers into loyal customers.
- Product & Merchandising: Partner with Category and Brand teams on assortment, pricing, promotions, and merchandising decisions that directly impact conversion and AOV.
- Supply Chain & Inventory: Drive demand forecasting and inventory planning in collaboration with Operations and Supply Chain teams to support growth without compromising fulfillment.
- Storefront & Experience: Own the Shopify Plus storefront roadmap, including site experience, conversion optimization, checkout improvements, and app ecosystem management in partnership with Tech and Design teams.

What We're Looking For
- 4-7 years of experience managing a brand-owned D2C business with direct responsibility for revenue and business performance.
- Proven ownership of key D2C metrics, including revenue, CAC, ROAS, LTV, conversion rate, AOV, repeat rate, and contribution margin.
- Hands-on experience across customer acquisition,



retention/CRM, merchandising, and inventory planning, rather than specialization in a single function.
- Strong understanding of growth economics and the ability to make data-driven decisions on a weekly basis.
- Strong working knowledge of Shopify Plus or similar D2C commerce platforms.
- Experience collaborating closely with Marketing, Brand, Supply Chain, and Operations teams to deliver business outcomes.
- Demonstrated ability to scale a D2C business while maintaining healthy unit economics.
- High ownership mindset, entrepreneurial approach, and a bias for action. Someone who naturally goes the extra mile and thinks 10x when solving business problems.
- Prior experience in beauty, grooming, personal care, or other high-frequency FMCG categories will be an added advantage.

Mandatory Requirements
- 4-7 years of experience managing a brand-owned D2C business with direct responsibility for revenue and business performance.
- Proven ownership of revenue, CAC, ROAS, LTV, conversion rate, AOV, repeat rate, and contribution margin.
- Hands-on experience across customer acquisition, retention/CRM, merchandising, and inventory planning.
- Solid working knowledge of Shopify Plus or similar D2C commerce platforms.
- Experience working closely with Marketing, Brand, Supply Chain, and Operations teams to deliver business outcomes.
- Proven track record of scaling a D2C business while maintaining healthy unit economics.

📌 C Manager (Mumbai)
🏢 Beardo
📍 Mumbai