Responsibilities:

- Plan, launch, and optimize campaigns across Meta and Google platforms.
- Manage budgets and daily campaign performance.
- Scale profitable campaigns while maintaining efficiency targets.
- Build acquisition and retargeting audiences.
- Create lookalike audiences.
- Develop testing frameworks for campaign scaling.
- Work closely with designers and content teams.
- Recommend creative improvements based on campaign data.
- Drive testing of creatives and messaging.
- Maintain campaign dashboards.
- Analyze campaign performance.
- Present recommendations and insights to leadership.
- Ensure accurate tracking implementation.
- Monitor attribution and conversion reporting.
- Performance Optimization (Improve):

● ROAS

● CAC

● CPA





● Conversion Rate

● Customer Acquisition Volume

Requirements:

- Minimum 1 year of hands-on experience with Meta Ads & Google Ads
- Robust understanding of performance marketing & campaign optimization
- Ability to work closely with designers and the content team
- Experience with E-commerce & D2C brands is preferred
- Data-driven mindset with a focus on leads, sales & ROAS

Skills:- Google Adwords, Meta Ads, ecommerce, D2C, campaign, Customer Acquisition, Media Management, Creative Collaboration and Target audience

📌 Performance Marketing Manager (Ambala Cantt)
🏢 CJ KONSULTANTS
📍 Ambala Cantt