Job Description

About the Role

We are seeking an experienced and commercially minded Senior Manager, Qualitative Research & Consumer Insights to lead high-impact qualitative research engagements and deliver strategic consumer understanding that drives business growth. This role partners closely with Directors and Associate Directors to ensure excellence in research design, analysis, client advisory, and team development.

The ideal candidate brings deep expertise in qualitative methodologies, solid client management capabilities, and a passion for uncovering actionable human insights. Exposure to specialized approaches such as Ethnography, Semiotics, Cultural Analysis, Design Thinking, or Behavioral Science will be highly valued.

Key Responsibilities

Research Leadership & Insight Generation

- Lead end-to-end qualitative research projects across categories and business challenges.
- Drive issue-based analyses and convert complex consumer understanding into clear business implications.
- Deliver proactive, strategic, and actionable recommendations through compelling storytelling and presentations.
- Ensure excellence across three key deliverables:
- Quality of data collection
- Quality of analysis and interpretation
- Quality of reporting, presentation, and client delivery

- Apply a wide range of qualitative methodologies to answer business questions and uncover deeper human truths.

Client Partnership & Consulting

- Build strong,



trusted relationships with clients through deep understanding of their business objectives and challenges.
- Act as a consultative advisor, helping clients translate consumer insights into effective business decisions.
- Lead client engagements, presentations, and workshops with confidence and credibility.
- Partner with stakeholders to identify emerging needs and proactively recommend research solutions.

Business Development

- Support new business generation through proposal development, pitch participation, and thought leadership.
- Identify opportunities to expand existing client relationships by introducing relevant research solutions and methodologies.
- Contribute to revenue growth by helping clients solve strategic business problems through consumer-centric insights.

Innovation & Capability Building

- Champion innovation in qualitative research by exploring and integrating emerging tools, techniques, and technologies.
- Leverage advancements in ethnography, digital research, AI-enabled analysis, semiotics, and design thinking where relevant.
- Contribute to the development of best practices, intellectual property, and thought leadership within the practice.

Team Leadership & Collaboration

- Mentor and coach researchers to strengthen analytical thinking, storytelling, moderation, and consulting skills.
- Foster a culture of collaboration, curiosity, innovation, and high-quality delivery.

Support resource planning and project management while balancing multiple priorities and deadlines.

📌 Senior Manager Qualitative Research & Consumer Insights (Mumbai)
🏢 Nielseniq
📍 Mumbai