Pocket FM is one of the world's largest audio storytelling platforms, with millions of listeners across genres like romance, fantasy, thriller, and drama. We're expanding into new visual formats- including Pocket Toons and AI-generated micro-drama content, bringing our storytelling universe to life through comics, animated series, and short-form video.About the RoleWe're looking for a Team Lead to join our Scaling Team, owning creative strategy and end-to-end production of promos (long-form and short-form) for shows scaling across Meta, UAC, and other acquisition platforms. You'll manage a portfolio of shows, working closely with writers, editors, agencies, and internal stakeholders to build promos that are both creatively compelling and performance-driven.This is a hands-on role for someone who understands storytelling, production workflows, audience behavior, and what it takes to deliver high-volume creatives at scale.What You'll OwnCreative direction and promo strategy for assigned shows, across short-form and long-formPromo concepts, hooks, narrative structures, scripts, and visual treatmentsEnd-to-end production: brief development, scripting, post-production, review, iteration, final deliveryScripts that translate a show's story, characters, and emotional conflicts into high-performing acquisition creativesCreative briefs, shot requirements, references, timelines, and quality barsFeedback loops: reviewing work at every production stage with precise, actionable notesCoordination with editors, sound, VFX, and external production agenciesDiagnosing why a promo is or isn't working, and turning that into new creative directionRepeatable creative workflows and production systems as output scalesPresenting creative recommendations and performance learnings to leadershipYou'll Fit Well If You've Worked In:Media,



TV, OTT, digital content, advertising, or production, in roles like:In-house creative, promo, or post-production teamsPost-production supervision or team managementCreative development, promo strategy, audience positioningTV promo production or channel marketingEpisode writing, story development, screenplay/dialogue writingProduction coordination or on-set workflowsAgency teams servicing TV networksEspecially well suited: writing experience combined with on-set/production exposureExperience with digital media house backgrounds, particularly if you've touched multiple stages of production (writing, direction, editing, distribution)Must-Haves5+ years in media, TV, OTT, digital content, advertising, or productionExperience leading creative or production teamsStrong grasp of narrative structure, character arcs, emotional storytelling, genre conventionsTrack record writing/developing scripts, promos, trailers, branded content, or episodesExperience managing end-to-end post-production workflowsAbility to turn broad creative ideas into clear briefs and executable plansComfortable with AI-driven workflowsComfortable in quick-paced, iterative, performance-driven environmentsStrong editorial judgment and attention to detailAbility to balance creative ambition against timelines, budget, and platform constraintsNice-to-HavesExperience with TV serials, daily soaps, or high-volume episodic contentEpisode, screenplay, dialogue, or promo script writingOn-set experience coordinating with directors, DOPs, editorsChannel promos, show launches, trailers, or entertainment marketingShort-form vertical video and long-form performance creativesFamiliarity with animation, VFX, AI-assisted production, motion design, sound designA portfolio showing promo writing, creative strategy, or production ownership

📌 Creative Lead (Mumbai)
🏢 Pocket FM
📍 Mumbai