About the Role
Outlet Mall of India is looking for an experienced and creatively driven Creative Lead to take ownership of the brand's overall creative direction and communication. This is a key role within the marketing team and will be responsible for translating business and marketing objectives into distinctive, relevant and high-quality creative work across digital, social media, OOH, retail, events, activations and other consumer touchpoints.
The Creative Lead will be responsible for defining how Outlet Mall of India looks, feels and expresses itself as a brand. The role goes beyond design supervision and requires solid conceptual thinking, visual judgement, campaign experience and the ability to lead a creative team.
Working closely with the Marketing Head, Senior Brand Manager and wider marketing team, the Creative Lead will develop and guide creative thinking across campaigns while working closely with the Creative Producer, Senior Graphic Designer, Graphic Designer, Video Editor and CGI & AI Content Producer to ensure ideas are executed to a consistently high standard.




The ideal candidate should be able to move comfortably between strategic campaign thinking and hands-on creative direction and should have the experience to challenge briefs, develop strong creative territories and take ownership of the quality of the final output.
Key ResponsibilitiesCreative Strategy & Campaign Conceptualisation
Own the creative direction for major brand and marketing initiatives and translate marketing objectives into strong, consumer-relevant creative ideas.
Work closely with the Marketing Head and Senior Brand Manager to understand the business objective, target audience and communication challenge before developing the creative approach.
Lead conceptualisation for integrated campaigns across festive periods, shopping campaigns, seasonal promotions, store launches, events, food and beverage initiatives, tenant campaigns and brand-building initiatives.
Develop the centr

📌 Creative Lead (Mumbai)
🏢 Outlet Mall of India
📍 Mumbai