Responsibilities:
- Setting up and optimising paid search campaigns across Google Ads and Bing Ads.
- Working with the paid search team to create, refine, and implement campaigns that drive growth and conversions for Forbes Marketplace.
- Monitoring campaign performance, analysing key metrics, and optimising strategies for better results.
- Ensuring the success of paid search campaigns to increase online visibility and conversions within Forbes' business verticals.
- Assisting the Paid Search Manager with data-driven recommendations and insights to improve overall performance.
- Conducting competitor research using different tools to identify strengths and weaknesses of competitors, uncover market trends and adapt strategies

Professional Competencies:
- A genuine enthusiasm for search marketing and the digital landscape is essential. You should be highly engaged in staying current with trends, tools, and best practices in digital marketing, especially within SEM.
- In-depth understanding of PPC strategies, including bidding strategies, keyword targeting, ad copy optimisation,



and landing page relevance, is crucial.
- Knowledge of how to manage and optimise campaigns to maximize ROI using best practices in PPC management.
- A results-driven mindset with a track record of delivering positive outcomes from paid search campaigns.
- Comfortable with data analysis to measure the performance of campaigns and identify areas of improvement.
- Demonstrating the ability to meet and exceed performance metrics (e.g., CTR, CPC, conversion rates, etc.), directly impacting ROI and revenue growth.
- Robust attention to detail to ensure campaigns are accurately set up, monitored, and optimised.
- Capacity to handle multiple campaigns and tasks simultaneously in a fast-paced, deadline-driven environment while maintaining quality.
- Excellent communication skills to effectively collaborate with other team members and stakeholders, ensuring alignment across marketing efforts.
- Self-ma

📌 SEM Specialist (India)
🏢 Smart Financial Decisions Made Simple
📍 India