The Short Version

Who we’re looking for: Someone with 3–5 years of experience in B2B marketing, demand generation, or ABM who can identify high-value accounts, build targeted campaigns, and translate marketing efforts into a real business pipeline. You should be comfortable owning both the strategy and execution, and have a robust understanding of CRM, prospecting, and B2B content.

What the role is about: Building Kraftshala’s B2B marketing engine to engage companies that could hire our talent. You’ll own account targeting, ABM campaigns, LinkedIn / Email outreach, sales enablement content, CRM and marketing operations, and track how marketing converts target accounts into recruiter conversations and partnerships.

Why you should apply: This is a builder role — you’ll have the opportunity to create the B2B marketing playbook rather than inherit one. If you enjoy figuring out which accounts to target, what will get their attention, and how to turn that attention into business, you’ll get significant ownership and impact here.

About us:



Kraftshala is India’s largest skilling institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad, across domains.

We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The Detailed Version

​You’ll be responsible for building Kraftshala’s B2B marketing engine to bring the right companies into our recruiter pipeline. This means identifying high-potential companies, understanding who drives their hiring decisions, and creating targeted marketing that gets Kraftshala and our talent in front of them.

The role combines Account-Based Marketing and Sales Enablement — using targeted campaigns, relevant content, and data-driven engagement to turn companies we want to work with into companies that are actively considering Kraftshala for their hiring needs.

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📌 B Marketing Manager (Gurugram)
🏢 Kraftshala School of Business
📍 Gurugram