1. Sales & Business Performance
· Drive store sales and profitability by achieving monthly and annual targets.
· Monitor key performance indicators (KPIs) such as conversion, ATV, ASP, and footfall.
· Implement promotional activities and sales strategies as per company guidelines.
· Analyze sales trends and take corrective actions to improve performance.

2. Customer Experience
· Ensure delivery of a superior and consistent customer experience.
· Handle customer escalations and resolve complaints professionally.
· Build long-term customer relationships and enhance repeat business.
· Ensure adherence to service standards, grooming, and store etiquette.

3. BTL Activities & Local Marketing
· Plan and execute BTL activities to generate store walk-ins and brand visibility.
· Coordinate local area marketing initiatives such as:
· Society activations
· Corporate tie-ups
· Exhibition participation
· Referral campaigns
· Influencer/store collaboration events
· Maintain relationships with local vendors for branding, hoardings, pamphlet distribution, and event setups.




· Track ROI of BTL campaigns and submit performance reports to management.

4. Team Management & Leadership
· Prepare duty rosters and manage attendance and productivity.
· Conduct regular performance reviews and provide feedback.
· Foster a positive, disciplined, and high-performing team culture.

5. Store Operations
· Ensure smooth day-to-day store operations.
· Implement Retail SOP in store and update daily SOP Checklist
· Ensure compliance with SOPs, audit requirements, and statutory regulations.
· Maintain store visual merchandising standards as per brand guidelines.
· Oversee opening and closing procedures of the store.

6. Inventory & Loss Prevention
· Manage stock levels, replenishment, and inventory accuracy.
· Conduct regular stock counts and reconcile variances.
· Ensure solid controls to prevent theft, pilferage, and losses.
· Coordinate with HO and warehouse teams for stock movements.

7. Reporting

📌 Store Manager (Surat)
🏢 Keemti Gems & Jewellery Retail
📍 Surat