MANDATORY CRITERIA:
- Digital Product Marketing Experience: 1+ year of experience
- Pre-launch and Post-launch Marketing: Experience with user research, positioning, and GTM planning
- Mobile App Experience: Launching or scaling a mobile app (preferably iOS)
- B2C Product Company Experience: Experience working with B2C product companies offering digital/tech products
PREFERRED CRITERIA:
- Education: Tier 1 Universities
- USA Market Experience: Experience working in the USA market
JOB RESPONSIBILITIES:
- Current Product Ideation: Collaborate on new product ideas and market research.
- Go-to-Market Strategy: Develop and execute GTM strategies for new products.
- Competitor Research: Conduct competitor analysis.
- User Lifecycle Management: Optimize user lifecycle.
- A/B Testing: Design and execute A/B testing initiatives.
- App Store Optimization (ASO): Enhance app visibility.
IDEAL CANDIDATE:
- Communication: Excellent written and verbal skills.
- Product Analytics: Strong understanding of product analytics.
- App Media Buying: Experience with app média buying platforms.
- App Monetization: Knowledge of app monetization models.
PERKS AND BENEFITS:
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits
- Insurance benefits
- Team off-sites and celebrations
📌 Product Marketer (Mumbai)
🏢 Peak Hire Solutions
📍 Mumbai
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