Summary

eYantra Ventures Limited seeks a energetic Performance Marketing Executive to lead the strategy, implementation, and refinement of digital advertising initiatives. This pivotal role focuses on generating high-quality leads, expanding customer bases, increasing web traffic, and driving revenue through data-driven campaign management. The successful candidate will leverage expertise in digital ad ecosystems and analytics to optimize spend and maximize return on investment across various channels.

Key Responsibilities
- Design, launch, and refine paid marketing campaigns utilizing platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Oversee initiatives aimed at lead generation, conversion enhancement, customer acquisition, and overall ROI improvement.
- Perform comprehensive keyword research, audience segmentation, competitive analysis, and strategic planning.
- Build campaign frameworks, craft compelling ad copy, define audience targets, allocate budgets, and adjust bidding tactics.
- Track and evaluate critical performance indicators including Cost Per Lead (CPL),



Cost Per Acquisition (CPA), Click-Through Rate (CTR), Cost Per Click (CPC), conversion rates, Return on Ad Spend (ROAS), and ROI.
- Implement continuous optimization strategies based on data insights to elevate lead quality and lower acquisition expenses.
- Collaborate with creative and content departments to produce effective ad visuals, landing pages, and promotional materials.
- Configure and oversee conversion tracking mechanisms, pixels, UTM parameters, and attribution models.
- Utilize tools like Google Analytics/GA4 and advertising managers to assess campaign efficacy.
- Generate detailed performance reports and deliver strategic recommendations to leadership.
- Execute A/B testing on creatives, copy, landing pages, and audience segments to determine best-performing strategies.
- Keep abreast of competitor movements, industry shifts, and new marketing avenues.
- Administer marketing bu

📌 Performance Marketing Executive- Eyantra Ventures Ltd (Hyderabad)
🏢 Digital Nest
📍 Hyderabad