1. Build Brand Strategy into Everyday Execution
- Translate brand positioning, consumer insights, and competitive context into compelling annual marketing plans with budgets.
- Ensure every activation reinforces the brand idea, distinctive brand assets (DBAs), and the core promise.
- Bring a brand-first lens across all channels to strengthen consideration and preference.

2. Own the Retail Marketing Engine
- Lead 360° retail marketing across stores: in-store communication, VM alignment, product storytelling, and store-level impact.
- Ensure the retail experience delivers brand consistency, transparent navigation, and easy conversion.
- Partner with VM and merchandising teams to turn product truths into high-impact in-store narratives.

3. Drive Demand Through Digital & Influencer Ecosystems
- Work with digital teams to translate brand thinking into effective digital plans across Meta, Google, YouTube, and emerging platforms.
- Manage influencer campaigns that build relevance and cultural resonance, not just reach.




- Ensure all digital efforts link back to the brand idea and strengthen memory structure.

4. Lead On-Ground Activations & Events
- Conceptualize and execute store launches and collection drops that deepen emotional connection with consumers.
- Build store/ mall activation ideas rooted in insight, not just execution.

5. Weekly Global Coordination
- Act as the India point of contact for the global team.
- Share weekly reports, performance updates, and structured feedback.
- Ensure alignment to global brand guidelines, product stories, and marketing intent.
- Bring global learnings into India plans and elevate the brand’s presence and consistency across the market.

6. Cross-Functional Leadership
- Influence internal teams (merchandising, retail ops, design, digital) to act in service of the brand idea.
- Manage agency partners with clarity, sharp briefs, and decisive feedback.
- Ensure collaboration delivers speed, quality, and consistency.

7. Measure What Matt

📌 Deputy Manager (Mumbai)
🏢 Metro Brands
📍 Mumbai