Responsibilities:
1. Develop and execute comprehensive PPC strategies to achieve business goals and objectives.
Conduct keyword research, competitor analysis, and audience targeting to optimize campaign
performance.
2. Set up, manage, and optimize PPC campaigns across various platforms, such as Google Ads,
Bing Ads, and social media channels. Create compelling ad copy and design effective ad
creatives to maximize click-through rates.
3. Regularly monitor campaign performance and key metrics using analytical tools. Conduct A/B
testing and implement data-driven adjustments to improve campaign efficiency and ROI.
4. Manage and allocate advertising budgets effectively to ensure maximum return on investment.
Provide budget recommendations based on campaign performance and goals.

Requirements
minimum 3 - 4 years of experience in the similar field of Google Ads Paid campaigns, preferably in the
B2B industries.
2. Must have qualified and result-oriented experience in Paid campaigns.
3. In-depth knowledge of Google Ads platform and associated tools ensuring all ad creatives comply with
Google Ads Policies.

📌 PPC Specialist (Kolkata)
🏢 2COMs
📍 Kolkata