About SRV Media
SRV Media is a performance-driven digital marketing agency specializing in Google Ads, Meta Ads, and integrated growth strategies. We work with brands across industries to scale revenue through data-backed paid media campaigns.

Role Overview
We are looking for a performance-focused Paid Media Analyst who can independently manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience with Google Ads and Meta Ads, strong analytical skills, and a results-oriented mindset.

Key Responsibilities
Plan, execute, and manage paid campaigns across:
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
Perform keyword research, competitor analysis, and audience targeting.
Monitor daily campaign performance and optimize for CPL, CPA, ROAS.
Manage budgets and ensure efficient allocation across campaigns.




Create compelling ad copies in coordination with the content team.
Work with the design team for creative briefs and ad visuals.
Implement tracking via Google Tag Manager & Google Analytics.
Prepare weekly/monthly performance reports with insights.
Conduct A/B testing for ads, landing pages, and audience segments.
Stay updated with platform algorithm changes and industry trends.

Required Skills
Robust knowledge of Google Ads & Meta Ads Manager.
Understanding of conversion tracking, pixels, and UTM parameters.
Experience with Google Analytics & Google Tag Manager.
Ability to analyze data and derive actionable insights.
Strong Excel / Google Sheets skills.
Basic understanding of landing page optimization.

📌 Performace Marketing Specialist (Kolkata)
🏢 SRV MEDIA
📍 Kolkata