Marketing Head
Location- Chennai ·
Reports to: CEO
Exp-12+

The mandate
Own the growth thesis: write the global go-to-market playbook, own and create the lead gen machine that takes Purple Fabric to $10M ARR - and be accountable for the marketing half of getting there. This seat sets a growth strategy; it does not take briefs.
Make four teams one engine: Product marketing, creative/web, digital and field/event each produce; your job is that they compound, one scorecard, one weekly pipeline number, no pillar optimizing its own corner at the expense of the funnel.
Win where buyers now look: enterprise buyers increasingly start with an AI answer, not a search page. Build the discipline of being that answer, AEO/GEO alongside classic SEO, Paid UA; before the category has a playbook for it. You will be writing that playbook.
Move the commercial numbers, not the vanity ones: work shoulder to shoulder with Sales and Product on the buyer journey, cost.

What you will own
Lead generation & the engine: you create and own the pipeline number: qualified opportunities per week,



by region and source, feeding coverage ≥3× target. Built on CRM as single source of truth, marketing automation, AI tooling for enrichment and personalization, lead scoring and SDR handoff SLAs. House rule: one working automation shipped every week. Your scorecard, opps/week, pipeline influenced, funnel conversion, CAC trend, search/AI visibility, is auto-generated; a hand-assembled report is a broken one.
Account-Based Marketing (ABM): Design and execute hyper-targeted, multi-channel account-based campaigns for Tier-1 enterprise targets, orchestrating digital, content, and field touchpoints to accelerate high-value, complex sales cycles.
Product marketing: positioning and messaging per segment, launch plans per release, sales enablement (decks, battlecards, objection handling), analyst-facing narrative, pricing/packaging input. Your PMM also runs content (CEO story stream, funnel content, newsletter) and

📌 Vice President Product Marketing (Chennai)
🏢 Intellect Design Arena
📍 Chennai