11 Sep
|
Optiblack
|
India
We’re Hiring: Salesforce Marketing Cloud (SFMC) Expert
Location: Remote
Employment Type: Full-time
Experience: 5+ years
We are looking for an experienced Salesforce Marketing Cloud professional to join our team. The ideal candidate will have strong hands-on experience designing, implementing, and optimizing multi-channel campaigns across email, SMS, push notifications, and other digital touchpoints.
This role combines campaign strategy, technical implementation, data management, integrations, testing, and performance optimization.
Key Responsibilities
Design and implement customer journeys using Journey Builder
Build automated campaigns and workflows using Automation Studio
Develop email campaigns using Email Studio and Content Builder
Create and manage Data Extensions, subscriber data, segmentation, and audience logic
Write SQL queries for segmentation, data transformation, and reporting
Configure triggered and scheduled campaigns across multiple channels
Build personalized content using AMPscript and dynamic content
Integrate SFMC with Salesforce CRM and third-party platforms
Work with APIs, SFTP, middleware, and data-mapping processes
Manage consent, subscription preferences, suppression lists, and unsubscribe processes
Test campaign logic, personalization, links, content, and email rendering
Monitor campaign performance, deliverability, and data quality
Conduct A/B testing and recommend improvements based on campaign results
Troubleshoot journey, automation, data, and integration issues
Maintain campaign documentation, process guides, and technical specifications
Collaborate with marketing, CRM, product, analytics, and development teams
Required Qualifications
5+ years of hands-on Salesforce Marketing Cloud experience
Experience delivering multiple end-to-end SFMC projects
Solid experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder
Advanced knowledge of Data Extensions, segmentation, and subscriber management
Strong SQL skills fo
📌 Salesfoce marketing cloud expert (India)
🏢 Optiblack
📍 India