About Sioniq ERP

Sioniq ERP is a cloud-based enterprise resource planning solution designed to help jewelry retailers, wholesalers, and manufacturers streamline business operations — including inventory, CRM, sales, finance, reporting, and multi-store workflows in one integrated platform.

Role Overview

The Marketing Manager – Brand, Product Marketing & GTM will own how Sioniq ERP is positioned, launched, and scaled in the market. This role sits at the intersection of brand strategy, product storytelling, and revenue-focused go-to-market execution.

You will define Sioniq’s narrative, translate product capabilities into compelling value propositions, and drive demand through integrated marketing programs. You’ll work closely with sales, product, leadership, and partners to accelerate growth and market adoption.

This is a high-ownership role ideal for someone who can think strategically and execute end-to-end.

Key Responsibilities

? Brand Strategy & Positioning

Build and strengthen Sioniq ERP’s brand presence within the jewelry ERP and B2B SaaS market.

Define brand positioning,



messaging, and value propositions across key customer segments:

Jewelry retailers (single & multi-store)
Wholesalers
Manufacturers

Ensure consistent brand voice across website, campaigns, content, sales material, and events.

? Product Marketing

Own product messaging and storytelling — clearly articulating features, benefits, and business impact.

Develop Product Marketing Assets Including

Product decks and brochures
Feature launch messaging
Case studies and customer success stories
Competitive positioning and battle cards

Enable sales teams with strong product narratives and GTM support.

? Go-To-Market (GTM) Strategy

Lead GTM Planning And Execution For

New product features
Current customer segments
Market expansion initiatives

Build integrated GTM plans covering target personas, channels, launch timelines, and success metrics.

Align GTM execution closely with sales targets and pi

📌 Marketing Manager (Hyderabad)
🏢 Sioniq - JOS
📍 Hyderabad