Performance Marketing Manager

Experience: 3+ Years
Job Type: Full-Time
Joining: Immediate Joiner Preferred
Location: [Add Location / Remote / Hybrid]
Department: Performance Marketing / Digital Marketing

About the Role

We are looking for an experienced and result-oriented Performance Marketing Manager who can independently plan, execute, optimize, and scale paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

The ideal candidate should have hands-on experience managing campaigns for both service-based businesses and D2C/e-commerce brands, with a robust understanding of lead generation, online sales, conversion optimization, retargeting, audience targeting, funnel strategy, and performance analytics.

This is a results-driven role. You will be responsible not only for launching campaigns but also for analyzing performance, identifying problems, improving efficiency, and delivering measurable business outcomes.

Key Responsibilities

1. Meta Ads – Primary Responsibility

* Plan, create, launch,



and manage campaigns across Facebook and Instagram Ads.
* Develop complete Meta advertising strategies based on business objectives, target audience, industry, and funnel stage.
* Manage Lead Generation, Sales/Conversions, Traffic, Engagement, Remarketing, and Awareness campaigns.
* Develop and test different campaign structures, audiences, creatives, ad copies, offers, and landing pages.
* Perform audience research and create effective targeting strategies.
* Manage prospecting, retargeting, lookalike, custom, and broad audiences.
* Continuously monitor CPL, CPA, ROAS, CTR, CPC, CPM, CVR, frequency, conversion rate, and overall campaign profitability.
* Identify underperforming campaigns/ad sets/ads and take corrective action.
* Scale winning campaigns while maintaining acceptable acquisition costs and profitability.
* Conduct regular A/B testing of creatives, audiences, messaging, offers, and landing pages.
* Manage creative requirements and p

📌 Performanace engineer (Noida)
🏢 Ecomdignity
📍 Noida