Job Role: Digital Marketing Executive
Company: Solar Ladder
Experience: 1+ Year
Location: Mumbai
Salary Upto: 3-4LPA
Employment Type: Full-time
Work Mode: In-person
About Solar Ladder
Solar Ladder is a full-stack supply chain platform for solar installers, offering solutions across SaaS, solar procurement, financing, and 3D solar design. We are building technology-driven solutions to simplify and accelerate the solar industry's growth.
Role Overview
We are looking for a Digital Marketing Executive to manage and execute digital marketing initiatives focused on lead generation, performance marketing, brand visibility, and customer acquisition. The ideal candidate should be creative, data-driven, and hands-on with digital marketing campaigns.
Key Responsibilities
Plan, execute, and optimize Meta Ads and Google Ads campaigns for lead generation and customer acquisition.
Develop and manage lead generation campaigns, with a focus on improving lead quality and conversions.
Plan and execute WhatsApp marketing campaigns for lead nurturing, customer engagement, and follow-ups.




Manage social media channels, including content planning, scheduling, publishing, and performance tracking.
Develop content ideas, ad copies, video concepts, scripts, and campaign briefs aligned with marketing objectives.
Coordinate with graphic designers and video teams to execute high-quality marketing creatives and campaigns.
Support SEO initiatives to improve website visibility and organic traffic.
Monitor and report key marketing metrics including leads, CPL, CTR, conversions, ad spend, and ROI.
Analyze campaign performance and proactively optimize targeting, creatives, budgets, and overall campaign efficiency.
Stay updated on digital marketing trends and identify new opportunities for growth and customer acquisition.
Required Skills
1+ year of experience in Digital Marketing / Performance Marketing.
Hands-on experience with Meta Ads and Google Ads.
Solid understanding of lead generation and digit

📌 Digital Marketing Executive (Mumbai)
🏢 Solar Ladder
📍 Mumbai