Role Mandate (Read This First)
This is not a sales manager role.
This is a Revenue Owner role.
You will own overall sales revenue for Tirth.All pipelines. All channels. All numbers.Strategy matters only if it converts into revenue.
If revenue is missed, accountability stops here.
What You Will Own1. Overall Revenue Ownership (Non-Negotiable)
Own monthly, quarterly, annual revenue
Own revenue mix across:
Yatra Packages
Personal Puja bookings
Samuhik Puja volume
Repeat & retention revenue
Strategic / institutional deals
Founder steps out of day-to-day closing as you ramp
2. All Sales Pipelines – End to End
You own every pipeline, including:
B2C High-Ticket
WhatsApp + call-driven package sales
Family, elders, group pilgrims, NRIs
Offline-Origin Sales
Yatri Seva Kendras
Booth-generated leads
Booklet + QR journeys
On-ground referrals
Retention & Repeat
CRM-led reactivation
Festival-based upsells
Repeat puja and travel bookings
Strategic / Large Deals
Institutions, temples, boards, events
Founder-supported but revenue owned by you
3. Sales Strategy (Only If It Drives Numbers)




You are expected to design strategy, but only strategy that:
Improves conversion
Reduces lead leakage
Shortens sales cycle
Scales revenue predictably
This includes:
City-wise sales playbooks
WhatsApp + call SOPs
Funnel restructuring
Pricing and bundling inputs
Revenue forecasting
Decks without execution are useless.
4. Hands-On First, Then Scale
Phase 1 (0–90 days)
Personally close deals
Understand pilgrims, not just dashboards
Fix leakage
Build credibility with numbers
Phase 2 (3–9 months)
Hire and scale sales team
Train, monitor, replace if needed
Move from closing to forecasting
5. Team & Execution Ownership
Hire, train, and manage sales executives
Define scripts, follow-ups, conversion discipline
Maintain CRM hygiene
Ensure booth staff sells correctly, not passively
Success Metrics (Explicit and Hard)
Primary KPI:
Net Monthly Revenue
Secondary KPIs:
Lead → Booking Conversion %
Revenue per lead
Sales

📌 Head of Sales (New Delhi)
🏢 Tirth
📍 New Delhi