Job Description:
Lead Generation & Campaigns: Plan and execute digital marketing campaigns to generate leads and drive audience acquisition for workshops, conferences, and training programs. Monitor campaign performance and prepare regular reports.
Design & Content Creation: Create engaging digital content, including social media posts, creatives, emailers, and promotional materials, to support marketing campaigns and increase audience engagement.
Social Media Management: Manage and maintain the organization’s presence across LinkedIn, Instagram, X, and Facebook. Monitor engagement and develop relevant content ideas.
SEO & Website Support: Conduct keyword research, implement basic on-page SEO, update website content, and track website analytics
Market Research & Analytics: Conduct competitor analysis and track industry trends across the technology, research, and education sectors
Events & Outreach:



Support the promotion and execution of workshops, webinars, conferences, and other programs while coordinating with stakeholders and participants.

Minimum Qualifications and Experience:
Bachelor’s degree in Marketing, Business Administration, Mass Communication, Media Studies, or a related field, with 1–2 years of relevant experience

Required Skills:
Hands-on experience in lead generation and graphic design/creatives (Canva, Adobe Creative Suite).
Familiarity with social media platforms and content marketing.
Basic understanding of SEO and digital marketing principles.
Knowledge of Google/Bing Analytics, Meta Business Suite, and email marketing platforms.
Robust organizational skills with excellent attention to detail and the ability to work efficiently.

📌 Executive - Marketing and Communications (Mumbai)
🏢 TIH | IIT Bombay
📍 Mumbai