Company Description WIT – Whatever It Takes is a problem-solving system rather than a traditional agency, focused on driving growth through integrated Branding, Digital Marketing, PR, and Advertising. The collective brings together diverse minds from cinema, journalism, and public life to create clarity in a crowded and noisy landscape. Guided by an audience-first approach, WIT prioritizes real people over brands or briefs and believes creativity should simplify, not complicate. The team emphasizes rapid execution, mastering platforms such as the WhatsApp ecosystem, and running fast-paced problem-solving sprints to deliver measurable results. WIT is built for curious professionals who stay with complex challenges until they are fully resolved.
Role Description The Lead, Performance Marketing will oversee end-to-end performance marketing initiatives across digital channels in a full-time, hybrid role for someone preferably from Trivandrum. This position involves planning, executing, and optimizing paid campaigns, including search, social, and other performance platforms,



with a focus on measurable growth and ROI. The role includes developing data-driven marketing strategies, conducting ongoing market and audience analysis, and translating insights into clear performance plans. The Lead will collaborate with cross-functional teams to align messaging, landing pages, and funnel optimization, while continuously testing creatives, targeting, and bidding strategies. This person will also manage performance reporting, identify opportunities for rapid experimentation, and ensure that campaigns reflect WIT’s audience-first philosophy and high-execution standards.
Qualifications
Candidates should possess solid Communication skills, including the ability to present complex performance data and strategies clearly to diverse stakeholders.
Candidates should possess Market Research capabilities to analyze audience behavior, competitive landscapes, and channel performance for data-

📌 Lead, Performance Marketing (India)
🏢 WIT - Whatever It Takes
📍 India