Job Description

Job Title-

Assistant Manager - Luxury Customer Marketing

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About The Function

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the prospect to grow your network,



develop your skills and see the direct impact of your work every day.

About The Role

Reports to: Senior Manager- Luxury Customer & Advocacy Manager

The profile will be based out of Calcutta and will be handling the East Region – West Bengal, Assam & North East

Job Responsibilities

To enable local sales teams to drive off takes through our New Luxury category (Reserve & Craft) by appropriate Strategies & TTL activities.
The above to be driven cross channel through Key Accounts, Premium-on-Premise channels and off-trade – the incumbent will need to work very closely across channels and ensure category growth.
Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions. Ensure periodic M&E; in place for each such activation
Would need to have excellent stakeholder management and work closely with region stakeholders, Sales Team Leads and KAMs to ensure on-ground follow through of activations.

📌 Assistant Manager (Kolkata)
🏢 Diageo India
📍 Kolkata