11 Sep
|
Razorpay
|
Bengaluru
11 Sep
Razorpay
Bengaluru
The Analytics Team at Razorpay is a group of curious problem solvers who drive data-led decision-making across the organization. We work on high-impact business challenges, leveraging data mining, experimentation, statistical analysis, and machine learning where applicable.
You will be partnering closely with Business, Marketing & Product teams to drive insights, optimize strategies, and create measurable impact. This role is ideal for someone who thrives on solving ambiguous problems, mentoring high-performing teams, and using data to influence business outcomes.
Strategic Analytics & Business Insights
- Develop a deep understanding of ad network performance, customer engagement, and marketing analytics , identifying high-impact opportunities for optimization.
- Define and refine key business metrics, ensuring accurate tracking, instrumentation, and data quality in collaboration with engineering teams.
- Conduct exploratory analyses, cohort studies, and funnel deep dives to uncover actionable insights that drive campaign efficiency, customer LTV, and retention strategies .
- Work closely with Sales, Marketing, and Growth teams to optimize campaign performance, measure ROI, and improve attribution modeling and bid optimization .
- Structure problem-solving frameworks that drive measurable impact across customer engagement initiatives .
Experimentation & Optimization
- Design and analyze A/B tests to measure the impact of marketing campaigns, product features, and engagement strategies.
- Ensure statistical rigor in all analyses, experiment designs, and hypothesis testing to validate growth initiatives.
- Develop scalable methodologies for predictive modeling, churn analysis, and personalized engagement strategies .
Data Strategy & Automation
- Build self-serve analytics solutions using Tableau, SQL, and Python , empowering stakeholders with real-time insights.
- Collaborate with data engineering teams to enhance data pipeline efficiency, scalability, and governanc
📌 Senior Manager (Bengaluru)
🏢 Razorpay
📍 Bengaluru