Key Responsibilities
Performance Marketing Strategy & Execution
- Develop and implement an integrated performance marketing strategy aligned with business objectives.
- Identify high-ROI digital channels including SEM, SEO (conversion-focused), SMM (lead-driven), PPC, Display Ads, and Email nurturing.
- Lead and manage performance marketing agencies and vendors.
- Optimize campaign budgets, performance, and channel mix based on real-time data and ROI metrics.
- Drive A/B testing and use analytics to improve campaign performance and lead generation effectiveness.
- Track and report KPIs such as CPL, lead quality, and conversion metrics.
- Stay current with performance marketing innovations and trends, especially within NBFCs.

Lead Management & Conversion Optimization
- Design a robust, data-driven lead management and nurturing framework.
- Collaborate with sales to align lead handover and improve sales conversion.




- Analyze website and user behavior to optimize conversion funnels.
- Implement CRO strategies across digital assets to improve conversion rates.

Digital Business Projects & Growth Initiatives
- Lead digital initiatives that align with lead acquisition and customer growth.
- Explore recent digital channels and technologies to improve acquisition performance.
- Analyze market trends and translate them into impactful digital strategies.

Analytics & Reporting
- Monitor and report on demand generation, campaign reach, website traffic, and keyword authority.
- Evaluate performance across social media, digital campaigns, and paid channels using share-of-voice and relevance metrics.
- Own dashboards and campaign analytics to support data-driven decisions.

📌 Opening For Performance Marketing (Chennai)
🏢 TVS Credit Services
📍 Chennai