Marketing (Alliances Marketing) Job Description
Desired Work Experience: 5 years in the marketing team of an IT services company industry.
Number of Positions: 1
Position Overview
An Alliances/Partnership Marketer in an IT services company is responsible for developing and executing marketing strategies that strengthen partnerships with strategic alliances. This role focuses on driving joint campaigns, enhancing partner relationships, and aligning marketing efforts with business objectives to generate pipeline growth and revenue.
Key Responsibilities
1. Partnership Marketing
- Develop and execute co-marketing strategies with strategic alliance partners (e.g., cloud providers, etc.).
- Collaborate with partners to create joint marketing campaigns, sales plays, and events that drive lead generation and pipeline growth.

2. Campaign Management
- Design and manage integrated marketing programs to promote alliance solutions across digital channels, webinars, trade shows, and field events.
- Optimize campaigns to maximize ROI and ensure alignment with corporate goals.

3.



Relationship Management
- Build and maintain trust-based relationships with key marketing stakeholders at alliance partners.
- Act as the primary liaison between internal teams (e.g., sales, product marketing) and external partners to ensure seamless collaboration.

4. Sales Enablement
- Provide sales teams with tools, content to effectively promote service lines.
- Develop partner-specific sales materials such as presentations, case studies, and demos.

5. Metrics and Reporting
- Set KPIs for partner marketing programs and track progress against goals.
- Conduct quarterly reviews with alliance marketers to measure success, identify gaps, and refine strategies

6. Event Management
- Organize partner-hosted conferences, workshops, or webinars to showcase joint solutions.
- Create 'event-in-a-box' formats for regional execution by field marketing teams

7. Brand Building
- Ensure consistent messaging and b

📌 Marketing (Alliances Marketing) (Pune)
🏢 Nihilent
📍 Pune