Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive advantages and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
- Primary Responsibilities:
- Own the end-to-end thought leadership content strategy aligned to enterprise brand and business objectives
- Lead development of high-value content assets including white papers, executive POVs, webinars, video series, blogs, and industry reports
- Establish governance models, editorial standards, and best practices to ensure consistency, quality, and compliance across all thought leadership content
- Collaborate with digital, social,



and direct marketing channel leads to integrate thought leadership assets into multi-channel campaigns and demand generation programs
- Drive innovation in content development and distribution by leveraging AI-powered tools and advanced analytics to improve speed, personalization, and effectiveness.
- Own editorial calendar planning and ensure timely delivery of content across channels and priority moments
- Monitor and analyze performance metrics including engagement, downloads, and lead influence; deliver insights and recommendations for optimization
- Support development of content and messaging for industry events, conferences, and thought leadership forums as needed
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in re

📌 Associate Director (Gurugram)
🏢 Optum
📍 Gurugram