Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree in Marketing or an MBA is a plus.
Experience: 01-02 years of experience in marketing, preferably in the food and beverage or retail industry.
Proven track record of successful marketing campaigns and initiatives.
Skills:
- Strong understanding of marketing principles and practices.
- Robust analytical skills and ability to analyze and interpret data.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong organizational and project management skills.
Other Requirements:
- Willingness to travel for events and promotions in and around Bhopal.
- Flexibility to work weekends and holidays as needed.
Responsibilities:
Marketing Strategy: Develop and implement marketing strategies to increase brand awareness and drive sales.
Conduct market research to identify trends and consumer preferences.
Campaign Management: Plan and execute marketing campaigns across various channels (digital, print, social media, etc.).
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvements.
Content Creation: Create engaging content for social media, website, and other marketing materials.
Collaborate with designers, photographers, and other team members to produce
Event Management: Plan and organize promotional events and activities to enhance brand visibility.
Coordinate with vendors, suppliers, and other stakeholders to ensure the success of events.
Customer Relationship Management: Develop and maintain relationships with customers, gathering feedback and insights to improve products and services.
Implement customer loyalty programs to increase repeat business.
Sales Support: Assist the sales team with promotional activities and materials.